A hairbrush is a handle brush with rigid or soft spokes used in hair care for smoothing, styling, and detangling human hair, or for grooming an animal’s fur. It can also be used for styling in combination with a curling iron or hair dryer. A flat brush is normally used for detangling hair, for example after sleep or showering. A round brush can be used for styling and curling hair, especially by a professional stylist, often with a hair dryer. A paddle brush is used to straighten hair and tame fly-away.
U.S. Hair Brush Market size was valued at USD 678.1 million in 2023 and is poised to grow from USD 730.31 million in 2024 to USD 1322.01 million by 2032, growing at a CAGR of 7.7% during the forecast period (2025-2032).
The U.S. hair brush market is expected to grow significantly over the forecast period owing to increasing health and hygiene awareness. Reducing the cost of synthetic products is anticipated to drive the hair brush industry over the forecast period. The increasing popularity of infrared hair brushes may fuel market demand in this segment. These products deliver infrared heat during use; a seven light infrared hair brush is ideally used for providing complete scalp massage and help increase blood circulation in the scalp. Further, they also stimulate scalp follicles. These brushes are ergonomically designed and have options to turn off infrared and massaging features.
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Regular hair brushing helps eliminate waste materials such as uric acid crystals, catarrh, other acids, and impurities that stick to the scalp. It also helps stimulate blood capillaries resulting in increased blood circulation and transportation of oxygen and nutrients to the root, stem, and bulb of the hair. The increasing cost of boar bristle brushes is anticipated to pose a challenge to the U.S. hair brush market over the forecast period. The presence of a large number of local manufacturers may restrain the U.S. hair brush market over the next years.
Detailed Segmentation and Classification of the report (Market Size and Forecast – 2032, Y-o-Y growth rate, and CAGR):
The Hair Brush Market can be segmented based on several factors, including product type, application, end-user, and distribution channel.
U.S. Hair Brush Market is segmented by Type, Application, End Use.
Based on Type, the market is segmented into Round Brush, Vent Brush, Paddle Brush, Cushion Brush, Detangling Brush and Others.
Based on Application, the market is segmented into Personal and Professional.
Based on End Use, the market is segmented into Men, Women and Children.
Hair Brush Market – Regional Analysis:
The need for product differentiation has led to the development of vibrating massage hair brushes and folding brushes, which have a compact design and added utility. Increasing awareness of health benefits from regular hair brushing may further contribute to the U.S. hair brush market. U.S. hair brush market is quite consolidated with top two industry players having significant presence. Denman also holds a significant industry share due to large variety of styling and general brushes offered. The spur in the market can be attributed to increasing number of salons in the country.
Significant rise in number of working women coupled with growing interest in personal appearance is likely to elevate the industry. Proliferating grooming consciousness among men paired with availability of reliable products might propel the demand. According to GCI magazine, total takings from the salon industry encapsulating hair, nail and skin services grew at a significant rate.
Top Market Players in Hair Brush Market are:
Revlon, Inc. (United States)
Conair Corporation (United States)
Goody Products, Inc. (United States)
Wet Brush (United States)
Ibiza Hair, LLC (United States)
Olivia Garden International, Inc. (United States)
rushopolis, LLC (United States)
Spornette International (United States)
Fromm International (United States)
Phillips Brush (United States)
EcoTools (United States)
Aveda Corporation (United States)
Scunci International, Inc. (United States)
Cricket Company (United States)
BaBylissPRO (United States)
Bio Ionic (United States)
Amika (United States)
Drybar (United States)
Paul Mitchell (United States)
Matrix (United States)
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US Hair Brush Market Recent Developments:
In June 2022, Personal care appliances and beauty care accessories brand Vega has launched a new vertical Vega Professional.
In January 2022, Beauty giant L’Oreal has launched a “smart” internet-connected hairbrush that analyzes users’ hair type and recommends products accordingly. Sensors on the hairbrush count strokes, determine whether the hair is dry or wet and analyze the force used when brushing. It even includes a microphone that listens to the sound of hair brushing, to provide “insights into manageability, frizziness, dryness, split ends and breakage,” L’Oreal said in a statement on its website.
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Forward-Looking Insights
The Hair Brush Market is set to experience sustained growth, fueled by technological advancements, broader global market access, and rising industry demand. With the industry addressing emerging challenges and capitalizing on new opportunities, it is expected to drive innovation and play a pivotal role in advancing global health and economic progress.
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