Farah Naz, a graduate of Parsons School of Design in New York, founded Farah Naz New York in 2018, and the brand quickly made its debut runway show in the New York Fashion Week at Pier 59 in 2019. The show was a massive success with attendance by the fashion industry and media representatives such as Elle, Harper’s Bazaar, The Cut, New York Fashion Chanel, and NYU.
Sustainable fashion is at the heart of the company – whether that be through their eco-friendly collection, or their haute couture and ready-to-wear apparel; the organic fabrics don’t contain chemicals and aren’t harmful to the environment. These pieces are a fluid amalgamation of Eastern and Western cultures and come together to create a new standard of modernity, fitted for the 21st-century, independent, woman who wants functional, but stylish, items of clothing.
This is how Farah Naz fashion is going green
The sustainable collection is the result of Farah’s love of the environment – and her desire to contribute to keeping it safe. The fashion industry has been identified as one of the largest polluters in the world with fashion accounting for 10% of the world’s carbon emissions and almost 20% of wastewater. If these lifestyle patterns in fashion remain consistent or even increase, global consumption of clothing will surge from 62 million metric tons in 2019 to 102 million tons in 10 years.
Taking these statistics into account, consumers are being urged to support brands that have sustainability in mind and use criteria that ensure that clothes are eco-friendly. More than that, consumers are advised to choose quality over quantity. Inexpensive clothing tends not to last long, and every time you need to buy a new garment, there is additional pollution. The most important aspect that can encourage sustainable fashion is to create clothes that are of exceptional quality and timeless design.
With this in mind, Farah wanted to create a range that would appeal to those who are environmentally-minded. The brand emphasizes how important it is to develop eco-friendly products because of how much waste is present within the industry as a whole. However, this does not mean that the line is any less exquisite than the rest. On offer are double silk jumpsuits, cashmere dresses, or cupro silk dresses.
Using organic silks that are not derived using damaging chemicals or waste, the brand creates pieces that are not only environmentally sustainable but also an outfit that will boost any woman’s confidence.
Dress like you’re in the lap of luxury with Faraz Naz
Farah Naz’s haute couture collection features handcrafted and custom pieces which are the perfect blend between Eastern and Western-style. This range is made up of clothes made from organic satin silk, French lace, and pure fabrics like cashmere.
The collection is filled with special touches – some pearls, sequences, and even Swarovski crystals which sets every piece apart from the next. However, the most important aspect of the range is the quality of the fabric. The brand believes that quality is essential, and is the most important part of preserving products.
Farah Naz bridal gowns are made with the same sustainability criteria as the other collections. The range features wedding dresses of numerous styles and colors and favorites include the graceful Crystal Wedding Gown and the Black Chantilly Lace Gown.
To complement the stunning outfits, the brand also offers hand-made and hand-picked jewelry pieces that are made of real Sterling Silver, Platinum, or Gold Plated.
Final take
Farah Naz doesn’t accept anything less than the best quality fabric and hand-crafted production from individuals whose families have been in the industry for years. The brand makes use of exceptional resources in the United States and caters to modern women who live independent lives. Their style is perfect for the woman who wants to be stylish while being able to go through her everyday life in comfort.
The global brand is available online and can be shipped all over the world. The fact that the clothes have sustainability in mind only makes the brand more attractive and is an element that separates Farah Naz from many other fashionable clothing lines that offer similar ready-to-wear luxury.
