Category: Digital Marketing

Content Marketing Guide: 7 Steps To Scale Up On Site Content Writing

A lot of research and advisory focuses on business growth in competitive industries. Now every new business wants to make its mark and stand out: Established businesses want to maintain their customer base as well as attract new customers. The entire advertising industry and history of ‘mad men’ originated to meet these needs. However, even

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Online Reputation Management: 7 Steps To Better Search Results

Online reputation management evolved significantly and it all has to do with Google. Contrary to the old sayings “any publicity is good publicity” or “there’s no such thing as bad publicity”, the rules have changed. Research confirms just how severe revenue loss can be when reputation issues are ignored.  With consumers now holding brands more

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7 Timeless Graphic Design Trends for 2022

Graphic design trends go hand in hand with fashion trends. This results in trends, in both industries, to change annually for businesses and professionals in this industry to remain fresh and relevant. For businesses, graphic design is imperative in their marketing, seeing that 75% of people form opinions of websites based on visual content. For

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Deji Garuba: Communication strategist rebranding businesses

Published by Business Day Deji Garuba is a communications strategist and the lead partner at Belfry Africa, a communication intelligence company that specializes in delivering unique communication, reputation and brand management services to its clients. Garuba, who strongly believes that everything rises or falls in the way it is communicated, created unique solutions to help

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SEO updates for 2021: Follow these top experts for better performance

Google’s third core update for 2020, the December 2020 Core Update is their latest board core algorithm update which unsurprisingly resulted in a widespread decline of SEO search rankings and analytics for countless websites. Websites were indiscriminately affected by the recent updates Google made to its search ranking algorithm.  What can site owners do to

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