Category: Digital Marketing

Ecommerce Research: How Do Retailers Increase Recurring Sales?

Ecommerce stores that justify rising acquisition costs always ask: “Is there a way to increase recurring sales?” The answer is, yes, there are many ways. Here we share some of them. For both new and existing online businesses, there is a continuous fight to win conversions from visitors. The rate of cart abandonment by new

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Launching an e-commerce store in 2020 just got easier

The trillion-dollar e-commerce market is open to those who dare. It offers remarkable gains beyond Amazon, as many solo brands will attest. In the current economic climate, e-commerce stores are seeing peak performance levels and still: new entrants to the market. Indeed it is also a challenge to find top talent: countries like the US,

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Online reputation management and updates to the Google ecosystem

The way in which online reputation management is handled, has just changed. This is largely due to changes in search, fueled by the rise in content recommendation and curation from newsfeeds, as well as the way search removals are handled under European privacy law. Anyone who is stuck on outdated methods, will likely deplete their

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Is Famoid a game-changer in social media marketing?

Social media marketing evolved way beyond untargeted mass-marketing: Today, brand tribes exist on numerous platforms, serving as one of the most targeted methods to poach competitor clients. Famoid.com is one of the most interesting tools used by digital marketing specialists. So why could this be a game-changer?   Platforms like Famoid.com are well-known for growing

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Marketing Technology Trends for 2019 and 2020

Marketers, today have a variety of tools available to them to offer consumers and business buyers the convenience, relevance and responsive engagement expected. Customers are now better connected than ever before, they have presence and interact across a broad range of media. The fast pace with which marketing continues to move forward means that it

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Chatbots for YouTube: A new trend in social media management

Youtube and several social media channels have always been important to brands. Now brands and their technology partners figured out a way to have 24/7 staff to manage these channels: chatbots. The night bot example   Nightbot is a chatbot which is perfect to be used on YouTube or Twitch. Doing so can allow you

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Marketing automation: thriving in a hyper competitive market

Many marketers and business people are now aware of the fact that marketing automation can really do wonders for any business. The results which are seen after the implementation process has been completed is often significantly better than the advertised product and all of those marketing claims. This is why, in this time where we

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Remarkable innovation from Instagram: New marketing features

A better consumer experience   Consumers are always appreciative when a business or organization is going the extra mile in order to make things easier and simpler for consumers. One example is the new innovative process whereby Instagram allows their members to sell products in the Instagram app. There is still a lot of testing

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