Category: Digital Marketing

These 8 PPC networks are the most popular with marketers

Marketers have 8 favorite networks when it get’s to PPC. People should remember that there are many different advertising platforms and each one of them will have something which makes it unique from all the others available in the market today. All of these different options when used optimally can give advertisers the unique opportunity

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Bing aims for better search results with text to speech

New innovation for Internet users   Bing is making an attempt to better serve all those Internet users who are using their search engine. The search engine giant is now introducing some interesting new features such as an enhanced visual search, a new text-to-speech feature and also significantly expanded intelligent answers. Apparently the new mobile

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AI is now the ultimate marketing automation Guru

With the effective use of AI there could be an extraordinary economic boost of $14 trillion in additional gross value added within the next 15 years and this is according to a reputable research organization who had been looking extensively into these matters. There has been a lot of speculation regarding artificial intelligence over the

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How Brands can Successfully Capture The Attention of Mobile Gamers

Newzoo, a market intelligence firm recently released a report with Activision Blizzard in which they outline how mobile gamers are an untapped audience for brands. According to the data collected 2.4 billion people across the globe are playing mobile games. According to Newzoo, mobile gaming is the third most popular type of mobile app, with

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Googler’s Guide to Recovering from the Medic Update

The Goodle Medic penalty literally caused havoc for major publishers and businesses are seeking to recover from it. But there may be no quick fix at all – and this is something shareholders in medical content companies should be well aware of. In a Google Webmaster Hangout session, a Googler was asked on ways to

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Google’s John Mueller Takes on Best Website Structure

Site structure is now one of the most important ranking factors as far as technical SEO is concerned. Not that other factors don’t matter, but with more than 100 ranking factors, where should one start? During a Webmaster Hangout with John Mueller, he took on a question about a website where conventional site navigation is

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The biggest trends in Digital Marketing right now

Digital marketing has all the technology and digital infrastructures to put businesses ahead of their competition. Looking back to the start of digital marketing, many of the technologies used by business are completely outdated and this fast-paced evolution has rendered marketing efforts to move at the same pace. The pace of change in digital marketing

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10 New digital marketing tools to grow any business

very business owner is thinking about growth 24/7. Given the varying levels of competition out there, the tools needed and extent to which efforts go, is not the same in all cases. Marketing campaigns need not drain precious time out of the other concerns of running a business, if they are managed correctly. Fighting to

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6 Strategies to Improve Your Instagram Stories Engagement

In social media marketing, engagement is important to a successful campaign. This goes beyond the views, likes or reach of your posts, instead, it is more about the number of people that takes action when they view your content. With the intense competition for audience, several brands to choose from, and an ever-changing algorithm, it

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