Category: Digital Marketing

5 Powerful tools for Content Marketing

The key to successful content marketing is, of course, the content itself. What does it take to create fantastic content or end up with a subpar content? According to research, the key lies in the tools you utilize, a lot of successful content marketers make use of not less than five tools to create highly

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7 Secrets to Effectively Utilize Visual Content Marketing

Seeing is believing is a popular adage that we are all familiar with. Our digital world revolves mostly around images from videos, infographics to pictures, all of these capture people attention more efficiently than text could. Visual content is crucial to the success of your social media campaigns and content marketing. Pictures contribute to higher

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Can AI predict our intentions better and faster than us?

Connected devices that are authorized by humans to collect data – can do this at many touch points. The combination of artificial intelligence (AI) and natural language processing (NLP) coupled with the Google ecosystem, have surprised many people. But Google is not alone: Customers using chatbots are equally shocked at how accurate machines become at

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Latest analysis on the Google medic and YMYL updates

The latest analysis shows that the Google Medic and YMYL updates had one of the most profound effects yet. It forced businesses in Health & Finance to rethink their marketing practices – and held publishers to account for the information they circulate on the web. Whereas Google is now doing a pretty good job to

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Did Entrepreneur.com receive a Google Medic penalty?

Every business needs to be concerned by the reputation of publishers it advertises with. It goes beyond brand safety and touches the core foundations of modern SEO. Indeed the cute metrics that a website shows about itself and its wealthy audience, my look substantially different when viewed through the eyes of a quality reviewer that

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