The personal care wipes market size was valued at $19,658.1 million in 2020, and is estimated to reach $35,976.6 million by 2031, growing at a CAGR of 5.3% from 2022 to 2031.
Personal care wipes are a personal hygiene product mainly used for cleansing and sanitation. Rapid increase in disposable income of consumer and rise in awareness of hygiene leads to surge in demand for personal care wipes. Growth in population of the infants and fashion consciousness among consumers fuel the growth of the market. Skin problems due to chemical contents in wipes and high cost of personal care wipes cause a decline in sale of existing wipes; thus, to cope up, personal care wipe manufacturers focus on natural wipes to minimize side-effects and increase softness.
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Moreover, big wipe brands collaborate with different cosmetics companies and stores to include cosmetic wipes segment as an essential content in beauty box/cosmetic box, hence it is expected to drive the market growth in the near future. Use of natural ingredient in wipes and penetration of the market in less developed regions are anticipated to drive the growth of the personal care wipes market throughout the forecast period. Further, the increase in air pollution also majorly propels the demand for general wipes, as skin needs to be cleaned quickly after exposure to air pollutants.
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In terms of value, the baby personal care wipes segment is expected to grow at a CAGR of 4.9% during the forecast period.
In 2016, Europe dominated the personal care wipes market, growing at a CAGR of 3.6% during the forecast period.
Asia-Pacific market is projected to dominate the market by 2023, growing at a CAGR of 7.3%, in terms of value.
The supermarket/hypermarket segment is estimated to account for nearby half of the total market share in 2016.
China and India collectively accounted for approximately half of the total Asia-Pacific personal care wipes market in 2016.
Intimate personal care wipes segment is anticipated to witness exponential growth during the forecast period by registering CAGR of 7.4% till 2023.
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This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the personal care wipes market analysis from 2020 to 2031 to identify the prevailing personal care wipes market opportunity.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the personal care wipes market demand and segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global personal care wipes market trends, key players, market segments, application areas, and market growth strategies.
Key Findings of the Study
- In terms of value, the baby personal care wipes segment is expected to grow at a CAGR of 5.0% during the forecast period.
- In 2020, Europe dominated the personal care wipes market, growing at a CAGR of 4.3% during the forecast period.
- Asia-Pacific market is projected to dominate the market by 2031, growing at a CAGR of 6.1%, in terms of value.
- The supermarket and hypermarket segment is estimated to account for 46.1% of the total personal care wipes market share in 2020.
- China and India collectively accounted for approximately 65.7% of the total Asia-Pacific personal care wipes market in 2020.
- Intimate personal care wipes segment is anticipated to witness exponential growth during the forecast period by registering CAGR of 6.8%.
- In 2020, the U.S. accounted for approximately one-fifth share of the total personal care wipes industry.ย Developing lifestyle and growth in living standards of consumers are expected to drive the U.S. market.
