Increase in adoption of digital platforms and devices such as smartphones and tablets leading companies to invest more in technological developments and growing use of the internet drive the growth of the global webtoons market. However, only online availability of reading webtoons and limited availability of webtoons’ chapters which are not enough to generate a print edition impede the growth of the market. Moreover, growing use of digital comics leading to reduction in need for drawing instruments such as screen tone and drawing pens is expected to generate potential opportunities for the market during the forecast period.
The global webtoons market stood at a revenue of $3.7 billion in 2021, and is projected to amass $56.1 billion by 2030, witnessing a CAGR of 36.8% from 2022 to 2030. The report provides a detailed analysis of changing market dynamics, top segments, value chain, key investment pockets, regional scenario, and competitive landscape.
The report provides exhaustive insights into the factors impacting the industry growth, analyzing both drivers and restraining factors, while highlighting future opportunities. Moreover, it explores various aspects such as market size, forecasts of market share, and future potential, along with the associated risks and challenges. The report offers detailed segmentation of the global webtoons market based on type, revenue model, application and region.
By region, Asia-Pacific contributed to more than two-thirds of the global market in 2021 and is estimated to continue its dominancy through 2030. Europe, on the other hand, is projected to manifest the fastest CAGR of 39.0% during the forecast period. The AMR study examines the sector across various regions including North America, Europe, Asia-Pacific, and LAMEA. Asia-Pacific, particularly South Korea, dominates the webtoons industry, as webtoons originated in the country. Moreover, increase in penetration of smartphones and high consumption of digital content in the region make it a potential market. In addition, with increase in proliferation of mobile-first platforms and surge in demand for local and internation content, countries like Thailand, China, and Japan are experiencing rapid growth in the industry.
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Based on revenue model, the adds bases segment was the largest in 2021, grabbing more than half of the global market. However, the subscription segment is projected to register the highest CAGR of 41.5% throughout the forecast period.
Based on type, the comedy segment was the largest in 2021, holding over one-fourth of the global webtoons industry, and is likely to rule the roost during the forecast period. The romance segment, however, is likely to register the highest CAGR of 37.7% from 2022 to 2030.
Leading players of the global webtoons market analyzed in the research include NAVER Corp., Kakao Corp., Lezhin Entertainment, Tappytoon, ToryComics, Toomics Global, Ridibooks (RIDI Corp), KidariStudio, Webtoon Factory, and Izneo Webtoon.
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Industry Updates Approximately 35 million people read at least one episode of webtoon every week, making webtoons highly popular. As a result, Asia-Pacific is witnessing increasing investments for the development of the market. For instance, LINE Digital Frontier, Japanese subsidiary of Webtoon Entertainment, planned to invest in Japanese webcomic and Manga Studio No. 9. This agreement represents Webtoon Entertainment’s first investment in the Japanese studio and is expected to boost its content pipeline in the country. As a result, webtoon creators are increasingly focusing on international markets, including English-speaking countries and France.
Key Findings
The AMR report on the global webtoons industry offers critical insights into market dynamics, key stakeholders, and successful strategies. It analyzes the competitive landscape using frameworks like Porter’s Five Forces and provides actionable data to help businesses develop effective growth strategies.
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