The market for food supplements in Japan includes products such vitamins, probiotics, collagen, and herbal medicines that promote general health and wellbeing. With Japan’s aging population and increasing health awareness, the demand for supplements is rising. Weight control tools, digestive health treatments, and cosmetic supplements for skin and hair are popular categories. Innovation, consumer interest in natural ingredients, and a focus on convenience through e-commerce are key drivers. The market continues to grow, supported by strong regulations and an emphasis on quality, as well as the country’s growing trend toward wellness and beauty-focused products.
Market Growth
Japan Food Supplement Market reached US$ 17,121.79 million in 2023 and is expected to reach US$ 23,486.73 million by 2031, growing with a CAGR of 8.49% during the forecast period 2024-2031.
Download Free Sample PDF: https://www.datamintelligence.com/download-sample/japan-food-supplement-market
The food supplements market in Japan is robust, driven by a health-conscious aging population, advanced healthcare awareness, and rising interest in preventive health. Japan’s unique regulatory framework, Foods for Specified Health Uses (FOSHU), has encouraged a thriving market for supplements by ensuring product efficacy and quality, which fosters consumer trust.
For instance, according to World Economic Forum, 2023, estimated that Japan is getting ever greyer. More than 1 in 10 people in the country are now aged 80 or older, according to the latest national data. Almost a third of its population is over 65 – an estimated 36.23 million. And there are more people than ever blowing out 100 birthday candles.
Additionally, products catering to mental wellness, like ashwagandha and ginkgo biloba, have gained traction due to the increasing focus on cognitive health among younger consumers facing stress from demanding work environments. Growth is also fueled by Japan’s extensive e-commerce infrastructure, which enables convenient access to both domestic and international brands.
For instance, in August 2022, Japan’s Ministry of Economy, Trade and Industry (“METI”) released its annual eCommerce Market Survey showing that Business-to-Consumer (“B2C”) eCommerce sales of goods grew by 8.6% in 2021 compared to the previous year, estimating the total B2C eCommerce market at USD $188.1 billion.
Drivers:
- Japan’s aging population increases the demand for supplements that support health and manage age-related concerns.
- Growing consumer focus on preventive health measures fuels the demand for wellness and immunity-boosting supplements.
- Consumers favor supplements made from traditional Japanese ingredients like matcha and seaweed for their natural health benefits.
- The rise of online shopping expands access to a wide variety of supplements, increasing consumer convenience.
- The demand for beauty-focused supplements, such as collagen, is driven by an increasing interest in skin health and anti-aging.
Market Segments:
- On the Basis of Ingredient the market is sub segmented as Vitamins, Botanicals, Minerals, Protein & Amino Acids, Omega Fatty Acids, Probiotics, Others.
- Based on Dosage the market is further classified into Tablet, Capsules, Liquid, Powder, Others.
- Based on Application the market is divided into Gastrointestinal Health, Vaginal Health, Urinary Tract Health, Oral Health, Anti/Healthy Ageing, Allergies/Asthma, Bone & Joint Health, Brain/Mental Health, Others.
- Based on the Age segment the market is further sub categorized into Infant, Children, Adults, Seniors.
- On the basis of Distribution Channel the market is bifurcated into Supermarkets/Hypermarkets, Pharmacies and Drug Stores, Convenience Stores, Online Retailers, Other Distribution Channels.
Market Companies
- Yotsuba Japan
- DHC Corporation
- Yazuya Co. Ltd.
- Asahi Group Foods, Ltd.
- FANCL Corporation
- YUWA CO., LTD.
- Meiji Holdings Co., Ltd.
- MORINAGA MILK INDUSTRY CO., LTD.
- Nihon kefir Co., Ltd.
- ORIHIRO Co., Ltd.
Key Developments
- In May 2024, Japanese wellness firm natural tech Co Ltd released a new eye supplement amid ‘skyrocketing demand’ and said that lifestyle changes of modern consumers and the country’s aging population have led to increasing eye-related problems, which it aims to address with its new supplement.
- In May 2023, Japanese firm DyDo DRINCO intends to delve further into the health foods category targeted at the aged population, following the launch of its dual-action supplement that it says helps reduce eye fatigue and improve sleep quality.
