SkyQuest Technology Group recently introduced Body Scrub Market study with in-depth overview, describing about the Product/Industry Scope and elaborates market outlook and status (2025-2032). The market Study is segmented by key regions which is accelerating the marketization. The Body Scrub Market has witnessed Excellent growth over the past decade and is expected to maintain its upward trajectory.
Body Scrub Market size was valued at USD 17.4 billion in 2023 and is poised to grow from USD 18.27 billion in 2024 to USD 26.99 billion by 2032, growing at a CAGR of 5.0% during the forecast period (2025-2032).
A body scrub is a cosmetic and body care product that is used to hydrate and exfoliate the skin. It provides additional nourishment to the skin, it is enriched with aromatic massaging oils and ingredients such as coconut oil, cocoa, apricot, walnut, and almond. To keep the nourishment intact and the skin hydrated, the body scrub is usually followed by the application of a moisturising lotion or cream. Body scrubs that are commonly used include moisturising, salt-, sugar-, and coffee-based scrubs, as well as herbal scrubs. It removes dirt, residue, and dead skin cells from the body to refresh the skin and aid in the treatment of acne, pigmentation, blemishes, and ageing signs.
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Coffee contains antioxidants, which improve skin conditions by removing toxins and providing a refreshed appearance. Sugar scrubs are natural humectants because they moisturise and soften the skin. Magnesium sulphate and minerals are abundant in salt-based products, which benefit the skin. However, products with chemical formulations may cause allergic reactions in certain skin types, limiting market growth. To overcome this challenge, many manufacturers are focusing more on natural and herbal ingredients. Companies are also influencing customers through innovative marketing strategies and various social media platforms. While women are the market’s primary target demographic, the introduction of skincare and grooming products for men is a trend that will likely benefit the market.
Detailed Segmentation and Classification of the report (Market Size and Forecast – 2032, Y-o-Y growth rate, and CAGR):
The Body Scrub Market can be segmented based on several factors, including product type, application, end-user, and distribution channel.
Type
Plant-based, Milk-based, Others
Distribution Channel
Offline, Online
Form
Powder, Gel or Liquid, Cream
Skin Type
Sensitive, Normal, Dry, Oily
End User
Commercial, Residential
Body Scrub Market Regional Insights:
Asia Pacific dominated the global market in terms of revenue. This can be attributed to rising consumer awareness of personal care, frequent skin damage due to harsh climatic conditions, and rising consumer spending capacity. In several Asian countries, the number of working women has increased significantly in recent years, resulting in more disposable income and higher spending on consumer goods such as personal care products. This has benefited the regional market by creating numerous opportunities for industry participants. It encourages manufacturers to invest more in R&D to meet customers’ growing and changing needs. Europe has a significant market share and is expected to grow in the forecast year. France, Germany, the United Kingdom, and Spain are all profitable markets in the region.
Top Market Players in Body Scrub Market are:
Procter & Gamble (USA)
Unilever (UK)
L’Oreal S.A. (France)
The Estee Lauder Companies Inc. (USA)
Johnson & Johnson (USA)
Beiersdorf AG (Germany)
Shiseido Company, Limited (Japan)
Avon Products, Inc. (UK)
Natura & Co. (Brazil)
Bath & Body Works (USA)
The Body Shop International Limited (UK)
Amorepacific Corporation (South Korea)
Kao Corporation (Japan)
L Brands, Inc. (USA)
Colgate-Palmolive Company (USA)
Henkel AG & Co. KGaA (Germany)
Hain Celestial (USA)
Lush Retail Ltd. (UK)
Body Scrub Key Market Trends:
Paraben Free Skin Care Products are boosting the Market growth. People’s attitudes have shifted as their awareness of the importance of physical appearance has grown. With the popularity of organic products, synthetic compounds such as propylparaben and butylparaben are no longer considered safe for use. Only 35% of beauty products contain parabens, a drop of nearly 7 percentage points in the last two years. Though many skin-care markets continue to rely on products containing parabens and other undesirable ingredients, the shift to paraben-free products is noticeable.
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Forward-Looking Insights
The Body Scrub Market is set to experience sustained growth, fueled by technological advancements, broader global market access, and rising industry demand. With the industry addressing emerging challenges and capitalizing on new opportunities, it is expected to drive innovation and play a pivotal role in advancing global health and economic progress.
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