The global travel agency services market is entering a period of sustained expansion as travelers and corporate users increasingly combine digital booking with assisted planning and post-booking support. According to Future Market Insights (FMI), the market is valued at USD 518.8 billion in 2025 and is forecast to reach USD 572.8 billion in 2026. It is projected to grow to USD 1,540.5 billion by 2036, representing a 10.4% CAGR from 2026 to 2036.
The market is expected to generate an incremental opportunity of USD 967.7 billion during the forecast period. Online booking is projected to account for 65.0% of the booking channel in 2026, reflecting the growing role of websites and mobile applications in routine travel search, comparison, and payment. At the same time, full-service travel arrangements are forecast to represent 60.0% of services provided, as travelers continue to seek coordinated support for more complex journeys.
Digital booking and assisted service develop together
Travel agency services are moving beyond traditional ticketing toward broader travel planning and service assurance. Travelers increasingly use digital channels to compare routes, fares, and accommodation before making a booking. Agencies are responding by investing in booking engines, recommendation tools, and service workflows that connect online search with human assistance.
Package planning is another important demand driver. Travelers can reduce planning effort when flights, hotels, and other trip elements are arranged through a single service process. Corporate travel programs are also returning to managed channels as companies seek stronger spending controls, traveler support, and records during business trips.
The market is not shifting entirely toward self-service. Complex itineraries, international travel, schedule changes, and disruptions continue to create situations where travelers require adviser support.
“Travel agency services are no longer judged only by ticket access. Clients compare planning speed with refund support and itinerary advice. Online booking controls the first search step. Human agents keep value in complex trips and high-risk journeys. Corporate accounts need policy control and traveler tracking with less staff effort,” said Ronak Shah, Principal Consultant for Travel and Tourism at Future Market Insights.
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Disruption management creates a new operating requirement
Travel disruptions are placing greater emphasis on refund handling and customer support after bookings are completed. Changes in refund requirements can require agencies to improve coordination with airlines, payment systems, and customers while managing their margins.
The market is also seeing a shift in booking economics. Booking Holdings’ 2024 report showed merchant bookings reaching USD 104.2 billion, while traditional agency bookings declined 10.9% to USD 61.4 billion. The development highlights the increasing importance of payment control and post-booking service capabilities for travel platforms.
Human assistance remains relevant alongside these digital developments. The approved FMI analysis cites ABTA data indicating that 38% of people still booked holidays through travel professionals, particularly for complex or higher-value journeys where support can become important when plans change.
India and China emerge as high-growth markets
Regional growth varies significantly across major travel markets. India is projected to record a 13.8% CAGR through 2036, supported by organized holiday planning, outbound travel, digital payments, and packaged itineraries.
China is forecast to expand at a 12.9% CAGR as a large domestic travel base feeds mobile booking activity. Indonesia follows with a projected 12.4% CAGR, while Saudi Arabia and the United Arab Emirates are forecast to grow at 12.1% and 11.8%, respectively.
Brazil and Mexico are projected to record CAGRs of 11.3% and 11.0%, respectively.
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Competitive landscape evolves around inventory, service, and account control
Competition spans global online platforms, corporate travel managers, and specialist agencies. Booking Holdings and Expedia Group compete through broad inventory access and digital search capabilities. Amex GBT and BCD Travel focus more heavily on corporate account control and traveler support.
TUI Group and Flight Centre Travel Group combine agency services with package travel, while Travel Leaders Group, Viator, Priceline, and CWT serve specific segments of the wider travel booking ecosystem.
Recent developments also illustrate the direction of competition. Expedia Group introduced Romie and more than 40 travel features in May 2024. Booking.com expanded AI-powered planning tools, including Smart Filter and review summaries, in October 2024. Amex GBT completed its acquisition of CWT in September 2025.
Report scope
The Travel Agency Services Market study covers full-service travel arrangements and partial travel services across online, phone, and in-person booking channels. The research examines domestic and international travel, package travelers, tour groups, independent travelers, demographic groups, age groups, and major global regions.
The study covers North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia and Pacific, and the Middle East and Africa, with country-level analysis for India, China, Indonesia, Saudi Arabia, the United Arab Emirates, Brazil, Mexico, and 30+ countries.
The forecast period is 2026 to 2036. FMI’s approach incorporates supplied values, tourism flow checks, agency service evidence, and segment share estimates.
Business Impact
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About Future Market Insights (FMI)
Future Market Insights, Inc. (FMI) is an ESOMAR-certified, ISO 9001:2015 market research and consulting organization, trusted by Fortune 500 clients and global enterprises. With operations in the U.S., UK, India, and Dubai, FMI provides data-backed insights and strategic intelligence across 30+ industries and 1200 markets worldwide.
