At CES 2025, Samsung unveiled The Frame Pro, a remarkable evolution of its beloved lifestyle TV series that redefines the synergy between art and entertainment. Designed to elevate visual performance while enhancing user convenience, The Frame Pro introduces a host of groundbreaking features that set a new standard in home entertainment technology.
This latest offering builds on the legacy of The Frame, which was first introduced in 2017 and quickly became a favorite among consumers seeking a blend of functionality and aesthetics. The Frame’s signature ability to transform into a digital art display has revolutionized the way televisions are perceived, seamlessly integrating them into modern living spaces. The Frame Pro takes this concept to the next level, with cutting-edge upgrades that cater to both the artistic and technological demands of today’s users.
Samsung has long been a dominant force in the global television market, consistently pushing the boundaries of innovation. The Frame Pro is no exception, as it solidifies the company’s leadership in the growing lifestyle TV segment. By combining stunning design with top-tier performance, Samsung aims to capture a diverse audience ranging from art enthusiasts to tech-savvy entertainment lovers. Competing brands like LG and Sony have introduced their own premium offerings, but The Frame Pro’s unique blend of art-inspired functionality and advanced technology places it in a league of its own.
Under the leadership of Jong-Hee Han, CEO of Samsung’s Device eXperience division, the company continues to prioritize user-centric innovation. The Frame Pro exemplifies this strategy with its integration of Neo QLED technology, offering improved brightness, deeper blacks, and enhanced color accuracy. These upgrades ensure that artwork displayed on the screen appears lifelike, with textures and details that mimic traditional canvases. Additionally, the same technological advancements benefit TV and streaming content, delivering a cinematic viewing experience that meets the highest industry standards.
A standout feature of The Frame Pro is its Wireless One Connect Box, which eliminates the clutter of traditional cables. This enhancement not only simplifies installation but also allows users greater flexibility in how they position their televisions. The clean, minimalist design enabled by the wireless system ensures that The Frame Pro remains a visually appealing centerpiece, regardless of its placement. The inclusion of Wi-Fi 7 support further enhances connectivity, providing faster and more reliable streaming for high-resolution content.
Samsung’s latest addition also caters to the rapidly expanding gaming community. The Frame Pro boasts a 144Hz refresh rate, enabling smoother motion for high-frame-rate gaming experiences. Coupled with the immersive picture quality of Neo QLED technology, this feature transforms the TV into a formidable gaming hub. The Frame Pro successfully bridges the gap between entertainment, gaming, and art, offering a versatile solution that appeals to a wide range of users.
In the competitive lifestyle TV market, Samsung has maintained its edge by consistently pushing the boundaries of what these devices can achieve. The Frame Pro represents a thoughtful response to user feedback, addressing limitations in earlier models while introducing new, forward-thinking features. By marrying artistic elegance with cutting-edge performance, Samsung appeals to consumers who value both aesthetics and technology in their home entertainment setups.
The Frame Pro’s debut also reflects broader trends in the television industry. As consumer preferences shift toward multi-functional devices, manufacturers are exploring ways to integrate technology more seamlessly into daily life. Samsung’s ability to anticipate and respond to these shifts underscores its leadership in innovation, ensuring that its products remain at the forefront of market demand.
Ultimately, The Frame Pro is not just a television—it’s an artistic statement and a technological marvel. By delivering exceptional performance, seamless connectivity, and a design that enhances any living space, Samsung continues to redefine the possibilities of home entertainment. As the boundaries between art and technology blur, The Frame Pro stands as a testament to Samsung’s ability to envision and create products that inspire and delight in equal measure.
