Running an industrial business in the modern world is getting tougher image wise. While there have always, rightly, been rules and regulations around materials and working conditions, in an era when the environmental and social impact of businesses is becoming of ever increasing concern, businesses in the industrial sector are struggling to maintain a positive business image. So, in order to ensure that you’re moving your business towards a more modern concern with minimising environmental impact and increasing social engagement, what are some ideas you could act on that would help your business?
- Be vocal about minimising your environmental impact
The fact that you’re invested in minimising your impact on your local environment is great – but it’s even better for your business if people know that’s something you’re concerned with. If you are investing time and money into sludge reduction for example, send out a mass email or social media post letting your clients and investors know what you’re doing to ensure your business is up to date with environmental concerns. If you’re installing new waste filters to reduce toxic waste, or doing anything to reduce your carbon footprint – let them know.
- Support social enterprises
As well as increasing concern for the environment, many consumers are also increasing their interest in social problems like homelessness, food poverty, and healthcare access. Showing your business to be invested in such issues can be a great way to make yourself seem in touch with the current climate and aligned with your client’s values – fro example, investing in a social business such as Spectrum healthcare who provide the best medical appointment transportation to seniors as well as providing them with companionship, shows that your business is caring.
- Make use of online technology
Having a website is great even if it is purely a functional tool which enables order processing and offers clients information. However, it can be so much more powerful than that if you learn to exploit the advantages of SEO and link building. These tools can helo your website, and by extension business, start to promote itself by increasing its search rankings and therefore reaching a much wider customer base; if you don’t have the expertise on hand to start building this up yourself, you can start your search for assistance by looking at Rexoriginals.com, who can start helping you build a base of original links.
Though industrial businesses risk becoming less popular as concerns over the environment and big business grow, changing your outlook to minimise your environmental impact, increase your social engagement, and build your online presence, are three great ways to realign your business with modern values.
