According to HTF Market Intelligence, the global Proximity Marketing market is valued at USD 65.36 Billion in 2023 and estimated to reach a revenue of USD 288.81 Billion by 2030, with a CAGR of 28.3% from 2023 to 2030.
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Definition:
Proximity Marketing is known as wireless location based spreading channels of advertising medium that connect to consumers. Proximity Marketing market is expected to mark significant growth over forecasted period owing to increasing demand of multi-channel marketing, providing high adoption of BLE beacon and technological advancement. There has been significant rise in active beacons in their spaces with figure stood up to 3.5 million in United States alone in 2018, the future for proximity marketing looks promising. This result in rising availability of spatial data and analytical tools platforms and escalating penetration of mobile phones may trigger demand and help in industry expansion.
Market Trends:
Increasing demand in developing countries
Rise in demand of 4G technology boost the proximity marketing market
Market Drivers:
Stiff Competition Between the Business Intelligence Boost the Proximity Marketing Market.
Rapid Demand of Smartphones and Development of Analytical Tools Fuelled Up Market.
Market Opportunities:
Rise in Retail and E-Commerce Sector Leads to Grow the Proximity Marketing Market.
Upsurge Demand Due to Technological Advancements Such as Field Communication, GPS Geo Fencing and Others.
Target Audience:
New Entrants and Investors, Venture Capitalists, Government Bodies, Corporate
Entities, Government and Private Research Organizations, Others
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In order to provide a more informed view, Global Proximity Marketing research offers a snapshot of the current state of the rapidly changing industry, looking through the lenses of both end users and service providers/players of to come up with a more robust view.
Market Scope
Based on the type, the market segmented into : Wi-Fi, BLE Beacon, Near Field Communication (NFC), GPS Geofencing, Others
Based on the End use application, the market segmented into : Retail & ECommerce, Healthcare, Infrastructural, Banking, Financial Services, and Insurance (BFSI), Other
Regional Landscape
Geographically, the Global Proximity Marketing market size by revenue is broken down by 18+ countries from North America, LATAM, the Middle East, Asia Pacific, Africa, and Europe based on various characteristics such as geographic footprints and business operation locations of players.
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Analysts at HTF MI sheds light on Global Proximity Marketing market data by Country
Asia-Pacific (Vietnam, China, Malaysia, Japan, Philippines, South Korea, Thailand, India, Indonesia, Australia, and Others)
Europe (Germany, Russia, the UK, Italy, France, Spain, Belgium, Netherlands, Switzerland, Nordic Nations, and the Rest of Europe.)
North America (the United States, Mexico, and Canada)
South America (Brazil, Argentina, Chile, Rest of South America)
The Middle East and Africa (GCC Countries, Turkey, Israel, South Africa, Egypt, and the Rest of MEA)
The Global Proximity Marketing study cites various market development activities and business strategies such as new product/services development, Joint Ventures, partnerships, mergers, and acquisitions, etc that Industry players such as Apple Inc. (United States), Google Inc. (United States), Microsoft Corporation (United States), Qualcomm Inc. (United States), Zebra Technologies Corporation (United States), Bluvision Inc. (United States), Estimote Inc. (United States), inMarket Media LLC (Italy), Proxama PLC (U.K.), ROXIMITY (United States), Shopkick Inc. (United States) are utilizing to overcome macro-economic scenarios. The Global Proximity Marketing Market company profiles include Business Overview, Product / Service Offerings, SWOT Analysis, Segment & Total Revenue, Gross Margin, and % Market Share.
Extracts from Global Proximity Marketing Market Study
1. Market Snapshot
2. Global Proximity Marketing Market Factor Analysis
– Value Chain Analysis
– Growth Drivers, Trends, and Challenges
– Porter 5- Forces Analysis
– PESTEL Analysis
3. Global Proximity Marketing Market by Type (2019-2030) [Wi-Fi, BLE Beacon, Near Field Communication (NFC), GPS Geofencing, Others]
4. Market by Applications/ End Users (2019-2030) [Retail & ECommerce, Healthcare, Infrastructural, Banking, Financial Services, and Insurance (BFSI), Other]
5. Global Proximity Marketing Market: Country Landscape
6. Market Size Breakdown for Each Country
7. Competitive Landscape
– Market Share Analysis by Players
– Company Profiles
……….. Continued
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Data Sources & Methodology
The primary sources involve the industry experts from the Global Proximity Marketing Market including the management organizations, processing organizations, and service providers of the industrial value chain. In the extensive research process undertaken for this study, the primary sources considered such as Postal Surveys, telephone, Online & Face-to-Face Surveys to obtain and verify both qualitative and quantitative aspects. When it comes to secondary sources Company’s Annual reports, press Releases, Websites, Investor presentations, Conference Call transcripts, webinars, Journals, Regulators, National Customs, and Industry Associations were used.
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