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Predictive Analytics Market Analysis–Industry Specific Opportunities and Trends

New York, Predictive analytics market technology is a branch of data science that deals with making predictions about future events based on historical data. This technology is used in a variety of fields, such as marketing, finance, and healthcare.

Predictive analytics uses a variety of methods to make predictions, such as statistical modeling, machine learning, and artificial intelligence. These methods are used to analyze data from a variety of sources, such as customer data, financial data, and social media data.

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Key Players

  • IBM Corporation
  • SAP ERP
  • Microsoft Corporation
  • Siemens AG
  • General Electric Company
  • Schneider Electric SE
  •  NTT Data Corporation

Key Trends and Drivers

Some of the key trends in predictive analytics market are:

  • Predictive analytics is being used for a wide range of applications such as fraud detection, risk management, customer segmentation, and marketing campaign management.
  • The increasing availability of data is one of the major drivers of the predictive analytics market. Organizations are increasingly generating large amounts of data from various sources such as social media, transaction data, and clickstream data.
  • The rising need for better decision-making is another major factor driving the growth of the predictive analytics market. Organizations are using predictive analytics to gain insights into future trends and make better decisions.
  • The growing popularity of cloud-based predictive analytics solutions is another key trend in the market. Cloud-based solutions offer flexibility and scalability, which are important factors for organizations.

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Market Segments

By Solution

  • Customer Analytics
  • Financial Analytics
  • Marketing & Sales Analytics
  • Network Analytics
  • Risk Analytics
  • Supply Chain Analytics
  • Web & Social Media Analytics
  • Others

By Service

  • Deployment/ Installation
  • Support & Maintenance
  • Training & Consulting

By Deployment

  • Cloud
  • On-Premise

By Enterprise size

  • Small & Medium Enterprises
  • Large Enterprises

By End-Use

  • Aerospace & Defense
  • Automotive & Transportation
  • BFSI
  • Healthcare
  • IT & Telecommunication
  • Media & Entertainment
  • Retail & Ecommerce
  • Others

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