Global Plant-based Probiotics Market reached US$ 912.1 million in 2023 and is expected to reach US$ 1382.3 million by 2031, growing with a CAGR of 6.1% during the forecast period 2024-2031.
The Plant-based Probiotics Market is experiencing significant growth due to rising consumer demand for dairy-free, vegan, and gut-health-focused products. Plant-based probiotics are derived from sources like fermented soy, coconut, almond, and oat-based foods and beverages, offering digestive and immune health benefits. Increasing awareness of gut microbiome health, lactose intolerance, and sustainable food choices is driving market expansion.
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Market Growth Drivers:
Growing Popularity of Plant-Based Diets
Plant-based diets are widely recognized for their health benefits, including enhanced digestion, improved heart health, and reduced risk of chronic diseases. Probiotics, known for supporting gut health and immunity, complement these diets, fueling the demand for plant-based probiotic products. As more consumers embrace plant-based lifestyles, they actively seek probiotic options that align with their dietary choices.
A 2022 survey by the International Food Information Council revealed that nearly one in four Americans increased their consumption of plant-based foods compared to the previous year, further boosting demand for probiotic-enriched plant-based products. Additionally, the environmental concerns associated with animal agriculture have accelerated this dietary shift. A report by the Good Food Institute highlighted that plant-based food sales grew three times faster than overall food sales in 2022, emphasizing the rising consumer preference for sustainable food choices. The plant-based probiotics market continues to benefit from this trend as more people opt for eco-friendly, dairy-free alternatives.
Rising Cases of Lactose Intolerance and Dairy Allergies
The growing prevalence of lactose intolerance and dairy allergies is a major factor driving the plant-based probiotics market. Lactose intolerance affects around 68% of the global population, particularly in East Asia, Africa, and South America, according to the National Institutes of Health (NIH). This condition prevents individuals from digesting lactose, leading to digestive discomfort and prompting them to seek dairy-free alternatives. In the United States, approximately 36% of the population is affected, contributing to the increasing demand for plant-based probiotic options.
Dairy allergies, which involve immune system reactions to milk proteins, further drive the demand for plant-based probiotics. Unlike lactose intolerance, dairy allergies can cause severe health risks, making non-dairy alternatives a necessity. The Food Allergy Research & Education (FARE) organization estimates that dairy allergies impact 1-2% of the U.S. population, especially children. As a result, parents and caregivers are turning to plant-based probiotic products to ensure safe and nutritious options for their families.
Challenges from Supply Chain Disruptions and Raw Material Shortages
Supply chain disruptions and raw material shortages have posed significant challenges to the growth of the plant-based probiotics market. The COVID-19 pandemic exacerbated global supply chain issues, impacting the availability and pricing of essential raw materials used in plant-based probiotic production. According to a 2022 McKinsey & Company report, 73% of global businesses faced supply chain disruptions, leading to delays in manufacturing and distribution.
Market Segments:
By Product Type: Fermented Vegetables, Fortified Dairy Alternatives, Fortified Fruit Juices, Isolates, Others.
By Ingredient Type: Bacteria, Yeast, Others.
By Application: Immune Health, Digestive Health, General Wellness, Others.
By End-User: Infants & Children, Adults, Middle-Aged, Elderly.
By Distribution Channel: Online, Offline.
Competitive Landscape
- Danone S.A.
- Nestlé S.A.
- Yakult Honsha Co., Ltd.
- Probi AB
- Renew Life
- BioGaia AB
- General Mills, Inc.
- NutraScience Labs
- ADM
- IFF
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Regional Growth
Growing Demand for Plant-Based Probiotics in North America
The North American plant-based probiotics market is experiencing significant growth, driven by rising health consciousness and the increasing adoption of plant-based diets. A surge in lactose intolerance, dairy allergies, and consumer preference for dairy-free alternatives has boosted the popularity of plant-based probiotic products such as kombucha, kefir, and non-dairy yogurts. In North America, lactose intolerance affects a large portion of the population, with prevalence rates estimated at 36% in the U.S. and up to 80% in Latin America.
Key Development:
In July 2023, Austrian entrepreneurs Helmut Essl and Alexander Schütz launched SlimBiotics, a groundbreaking plant-based probiotic designed to combat the rising global overweight and obesity crisis.
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