According to a new report by Allied Market Research, titled “Motorcycle Seat Market”, the market was valued at $39.2 billion in 2022 and is projected to reach $76.1 billion by 2032, growing at a CAGR of 6.9% from 2023 to 2032.
The motorcycle seat is an important component that influences the whole riding experience, as it offers comfort, support, and control. A well-designed seat can significantly improve rider comfort, especially on lengthy trips. Motorcycle seats come in a range of forms to accommodate different riding styles and preferences. Sport motorcycles, which are noted for their aggressive riding stances, frequently have narrow and curved seats. These seats are meant to improve mobility and allow the user to easily transfer their body weight for better control and stability. Whereas cruiser motorcycles, on the other hand, feature larger, more padded seats. The cruiser bikes are frequently used for lengthy rides, the emphasis is on comfort. The broader seat evenly distributes the rider’s weight, decreasing pressure spots and fatigue. Some cruiser motorcycles even include built-in backrests to provide extra support for the rider’s lower back.
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As for the material used in motorcycle seats, several options are available. Leather seats can adjust to the rider’s body shape over time and are popular for their durability, and aesthetic appeal. The seats need to be protected from protect them from moisture and sunlight and require regular maintenance to keep them in good condition. Vinyl seats offer a more affordable alternative to leather, with similar durability and water resistance. Synthetic materials, such as neoprene or mesh, are also used in some seats, providing breathability and moisture-wicking properties, which are beneficial for riders in hot and humid climates.
Moreover, the factors such as increase in demand for two-wheeler due to traffic congestion, and increased investment by manufacturers in motorcycle industry for superior performance and comfort. However, volatility in the prices of metal and downshift in the sales and production of automobiles hamper the growth of the market. On the contrary, incorporation of cutting-edge technology in motorcycles and emerging markets across Asia-Pacific and LAMEA countries offer untapped growth potential to foster growth are the major factors that are expected to provide lucrative opportunities for the market growth during the forecast period.
The trend of motorcycle riding is increasing among youth globally due to the availability of superior quality bikes. Also, the young consumers are very selective about the performance and comfort of motorcycles, which has enabled the motorcycle seat manufacturers to develop comfortable seats for motorcycles. For instance, in June 2021, Torrot Electric Europa S.A. announced the launch of new generation of Motorcycles in the Motocross, Trial, Enduro and Supermotard models. The motorcycles featured a simple and intuitive battery exchange system, without connectors or cables, which allowed the motorcycle to be ready to run again in less than 15 seconds.
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The leather seat segment to maintain its leadership status throughout the forecast period
Based on material type, the leather seat segment held the highest market share in 2022, accounting for nearly one third of the global motorcycle seat market, however vinyl segment is estimated to lead the market segment during the forecast period. The strength and durability are a major factor that propels the growth of leather seats. However, vinyl seat segment is projected to manifest the highest CAGR of 8.0% from 2023 to 2032. The vinyl seat market is expected to rise owing to its resistive ability to wear and tear and the vinyl seat can withstand various elements, making it suitable for motorcycle riding in any condition such as rain, and sunlight.
The standard motorcycle segment to maintain its lead position during the forecast period
Based on motorcycle type, the standard motorcycle segment accounted for the largest share in 2022, contributing to nearly two-fifths of the global motorcycle seat market revenue. The primary factors that drive standard motorcycle seat segment growth are its ergonomic design and rise in demand for these motorcycles. However, the sports motorcycle segment is expected to portray the largest CAGR of 8.5% from 2023 to 2032. Increase in popularity of sports motorcycle events such as Moto GP and availability of the road-based version motorcycle is expected to boost the growth of the segment.
The OEM segment to maintain its lead position during the forecast period
Based on sales channel, the OEM segment accounted for the largest share in 2022, contributing to more than four-fifths of the global motorcycle seat market revenue, owing to the ability of the OEM to produce seats which fits the manufacturers requirement. However, aftermarket sales channel is expected to portray the largest CAGR of 8.9% from 2023 to 2032. The customization option from the aftermarket sales channel is expected to augment the segmental growth in the motorcycle seat market.
Asia-Pacific to maintain its dominance by 2031
Based on region, Asia-Pacific held the highest market share in terms of revenue in 2022, accounting for more than one third of the global motorcycle seat market revenue, and is estimated to maintain its leadership status throughout the forecast period. This segment is projected to manifest the highest CAGR of 8.1% from 2023 to 2032, owing to increase in demand for two-wheeler due to traffic congestion and the emergence of the two-wheeler market in the region.
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Leading Market Players: –
- BITCHIN SEAT COMPANY
- CORBIN PACIFIC INC
- HESS, LLC.
- LEMANS CORPORATION
- LAAM CUSTOM MOTORCYCLE SEATS
- LE PERA ENTERPRISES
- MUSTANG SEATS
- SADDLEMEN MOTORCYCLE SEATS AND COMPONENTS
- SARGENT CYCLE PRODUCTS
- GRANUCCI SEATS
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