Meta and Cameron jointly create 3D immersive world, Google/WiMi innovation leads holographic virtuality

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It is learned that Meta ($META) recently announced a new partnership with Cameron’s startup Lightstorm Vision to create a world-class 3D entertainment experience on Meta Quest (Lightstorm Vision’s exclusive MR hardware platform), providing immersive content including live sports events and concerts, feature films and TV series featuring big-name IPs.

Create 3D immersive experience

Cameron said that the comprehensive multi-year partnership with Meta could revolutionize all visual media. Meta’s advanced technology can lead the future and ensure that we all have the tools to create, experience and enjoy new and exciting forms of media.

Through its partnership with Lightstorm Vision, Meta is committed to advancing the development of media and improving content creators’ ability to produce high-quality 3D content through the use of advanced tools, including the use of AI. As a member of the Stability AI board of directors, Cameron is uniquely positioned to contribute to the thoughtful and responsible use of AI in this area.

Coincidentally, recently, Google ( $GOOG) DeepMind’s world model “Genie 2” can generate a new model of a richer variety of 3D worlds based on a single picture or text description, which means that anyone can describe the world they want in words and then interact with this newly created world.

It is reported that Genie 2 has a wide range of applications. It can create three-dimensional scenes with different perspectives and interactivity in real time. It can also simulate object interaction, animation, lighting, physical reflection, NPC behavior, etc., and the generated scene quality is close to that of 3A masterpieces.

In addition, it also includes rapid prototyping, AI agent evaluation, etc., providing a powerful tool for researchers to quickly generate diverse environments and provide evaluation support for unseen task scenarios. The launch of this model by Google marks a major step forward in artificial intelligence in the field of virtual world creation.

Holographic projection takes its place

With the rapid development of science and technology, people have higher and higher requirements for vision, and thus the application of holographic projection technology that can realize naked-eye stereoscopic 3D display is becoming more and more common. While bringing people fresh and interesting visual experiences, it also provides new promotional and marketing methods for many businesses, opening up new doors to the market.

Among them, holographic projection technology can be applied in exhibition display. Holographic imaging cabinets using holographic projection technology can make three-dimensional images float directly in the free space outside the equipment without the help of any screen or medium. The audience can see three-dimensional images from any angle. It can be said that every step of human exploration in image technology and the variety of products will have immeasurable market development potential for holographic projection technology in the future.

WiMi fosters a new form of immersive consumption

According to data, WiMi Hologram Cloud Inc. (NASDAQ: WIMI), the first holographic AR stock, has been able to interact with the real world through holographic images, naked-eye 3D, AI special effects and other technical means in recent years, and media forms such as AR/VR/MR, 4K/8K ultra-high-definition video can achieve a more immersive visual experience and provide commercial exhibitions, digital art consumer products and various digital visual services for customers and consumers.

In fact, with the rise of holographic technology and virtual reality technology, people have higher expectations for more immersive interactive experiences. The WiMi immersive experience project can create a sense of “being there”, promote the innovative application of cutting-edge technologies such as digital humans and holographic projections in science museums, museums and other fields, create new cultural consumption scenarios such as immersive experience and virtual reality space experience, empower content expression with new technologies, and drive new experiences with new scenarios.

In addition, WiMi has been committed to the research and development and application of holographic technology, and has a deep understanding of the limitations of existing traditional technologies. Therefore, WiMi researchers have been trying to overcome obstacles through technological innovation. The newly developed holographic zoom projection technology uses a zoom compensation mechanism to offset the magnification in the optical reconstruction process, thereby improving the performance and application scope of holographic projection technology, promoting the further development of augmented reality and virtual reality technology, and presenting an immersive visual feast in a new projection form.

 

Conclusion

With the continuous advancement of science and technology, the booming of immersive technology, the application field of holographic projection technology will be broader, allowing consumers to experience unprecedented immersive fun. Of course, the application fields of holographic projection technology are far more than the above, and there are still many explorations of holographic technology. Humans will not give up the pursuit of visual wonders, so we can expect that in the future, immersive technology will also be like many technologies from science fiction movies, truly enter reality and bring more excitement to life.