Digital marketing is a potent way for businesses to reach and engage with customers, and there are many statistics that demonstrate its effectiveness. Digital marketing helps businesses reach a wider audience, build brand awareness, and drive sales.
According to Hootsuite, social media advertising has a median return on ad spend of 200%. Not only do 88% of consumers trust online reviews as much as personal recommendations, according to a survey by BrightLocal, but email marketing has an average return on investment (ROI) of 122%, as outlined by the Direct Marketing Association. This means that for every $1 spent on email marketing, businesses can expect to earn $1.22 in return.
These statistics speak for themselves, but how do you capitalize on them? We’ll take you through the importance of Digital Marketing, as well as how Search Schematics Digital Marketing Agency can help.
How do businesses optimize their digital marketing to benefit from these statistics?
Ultimately, ensuring that your business stays ahead of the curve often requires experience. Using an agency that is dedicated to providing you with the best possible digital marketing strategy is an invaluable tool.
Search Schematic, formerly Knock Knock Digital, is an award-winning and growth oriented Digital Marketing agency based in New York City serving clients from all around the world. The company provides tailored services specifically designed to meet their client’s marketing needs.
Their expertise and specialties include SEO Services, Local SEO, Pay Per Click (PPC), Web Design & Web Development, Content Marketing, Reputation Management, Lead Generation, Email Marketing, and Social Media Marketing. They pay attention to details and create innovative & creative marketing strategies that are practical and produce noticeable results for their clients.
The value of good digital marketing is significant and continues to grow as more and more people use the internet and social media to research products and make purchasing decisions. According to a report by Digital Commerce 360, global e-commerce sales are expected to reach $4.9 trillion in 2021, and this number is expected to continue to grow in the coming years.
How valuable is digital marketing really?
Digital Marketing is an essential part of modern business because it allows businesses to reach and engage with customers where they spend a significant amount of their time: online.
As more and more consumers turn to the internet and digital channels to research products and make purchases, it will be important for businesses to have a strong online presence and to be able to effectively reach and engage with their target audience through digital marketing efforts.
Some of the key reasons why digital marketing is important for businesses include:
- Greater reach: Digital marketing affords companies the chance to reach a wider audience than if they used conventional marketing methods. This is especially important for small businesses, as it allows them to compete with larger businesses on a global scale.
- Cost-effectiveness: Digital marketing is often more cost-effective than traditional marketing methods, as it allows businesses to target specific demographics and track the results of their campaigns in real-time.
- Increased engagement: Digital marketing allows businesses to interact with their customers in a more personal and meaningful way. This promotes customer loyalty and advocacy.
- Measurable results: Digital marketing campaigns can be easily tracked and measured, which allows businesses to see the impact of their marketing efforts and make data-driven decisions.
Concluding Thoughts
Even though it is difficult to predict the exact outlook for businesses in 2023, as it will depend on a variety of factors such as economic conditions, technological developments, and changes in consumer behavior, it is likely that digital marketing will continue to be an important aspect of business strategy in the coming years.
If you’re looking to capitalize on these predictions, it’s a good time to start thinking about your own Digital Marketing strategy and campaigns. Take a look at this New York SEO company to see how they can help through innovative thinking, strategic campaigns, and a passion for the industry. New York is home to a diverse and vibrant business community, with a range of industries and sectors represented, so it’s important to make sure that your name can go up in lights and not fade into obscurity.
