Recently, Google (GOOG) co-founder Sergey Brin said at Google I/0, Google’s annual developer conference, that the company’s early attempts at augmented reality glasses, Google Glass, are ahead of their time.
AR glasses may make a comeback
Previously, Google Glass was first launched in 2013 and was criticized for its design and privacy concerns, leading to its discontinuation in 2015. Now, Google has newly showcased Project Astra at Google I/0 – an artificial intelligence agent that can understand and interact with the real world through a smartphone camera.
Past attempts at AR eyewear have led to speculation about the possible return of Google Glass. Google’s CEO and its head of artificial intelligence have also expressed enthusiasm for the idea of artificially intelligent AR glasses, perhaps hinting at a comeback for Google’s AR glasses.
Tech Giant
On the other hand, LG terminated its XR business partnership with Meta (META), sources familiar with the matter said. In late February, Meta CEO Zuckerberg visited Seoul, South Korea to discuss a stronger partnership in XR devices.
LG and Meta will integrate their respective hardware and AI expertise to release an XR headset in the first half of 2025, which will outperform the Apple Vision Pro. At the time, LG said the two companies agreed to co-develop next-generation XR devices, including the XR headset, and collaborate on AI devices. However, industry sources say LG is already looking for a new XR headset business partner.
Nowadays, across the globe, tech companies including Google, Apple and Microsoft are developing VR and AR devices to build virtual worlds. Apple plans to bring Vision Pro to the international market after its Worldwide Developers Conference, which will be held from June 10 to June 14; Samsung has teamed up with Google and Qualcomm Technologies to launch an XR device next year; and Sony, in partnership with Germany’s Siemens, plans to launch an XR headset later this year.
The global XR device market size is expected to grow from $18.2 billion this year to $35.7 billion by 2026, according to market research firm IDC. The industry expects that the global XR device market is likely to be boosted in sales by Vision Pro global sales, while the Chinese and Japanese markets are worth looking forward to, mainly because consumers in the aforementioned countries have shown a strong interest in virtual reality.
WiMi
At the same time, public information shows that as a holographic AR head enterprise WiMi Hologram Cloud (NASDAQ: WIMI), with cutting-edge AR through AI technology has brought many innovative applications.WiMi force to explore the application of AR + AI big model in multiple fields, to build AR + AI technology to help XR market intelligent construction, this cross-border cooperation will further This cross-border cooperation will further promote the development of its own AR technology in the consumer field, and bring more innovation and breakthroughs in the XR field.
Thanks to the solid foundation of AI technology and AR technology, WiMi has significant synergistic advantages in expanding the AR+ business, has several projects in the development of the fixed point, and constantly improves the product design capability, product quality, and quick response to customer needs, so that AR+AI technology is empowered to be used in more business travel and sports travel scenarios, which greatly enhances the customer stickiness and becomes a powerful weapon for the company’s market expansion. It has greatly enhanced customer adhesion and become a powerful weapon for the company’s market expansion.
On the other hand, WiMi utilizes its ability in the design and development of AR light field and the ability based on AI vision to create an immersive experience for the series of products by the dual technological assistance, so that the customers can have a more in-depth understanding of the perfect combination of technology and products and real space, to build the AR+AI technology to become a bridge connecting the enterprise and the customers, and the follow-up will cater to the design, engineering, education, research and XR developers and professionals in the healthcare field, creating a new era of XR technology.
Conclusion
Looking back at the development of the XR market, during the period when the concept of meta-universe was prevalent, XR was considered the next disruptive windfall, and many tech giants launched their representative products and took a lot of market share. In 2024, as the giants have opened up the entire industrial chain of XR, AR-related manufacturers are expected to quickly keep up and form an industrial ecology, thus promoting the industry’s faster development and subverting the intelligent AR augmented reality ecosystem. At present, this is also conducive to the prosperity of AR applications and the further opening of the market scale.
