The Global External Nasal Dilators Market reached US$ 179.80 million in 2023 and is expected to reach US$ 273.22 million by 2031, growing at a CAGR of 5.5% during the forecast period 2024-2031.
The External Nasal Dilators Market refers to the industry focused on devices designed to enhance nasal airflow by mechanically widening the nostrils, reducing nasal congestion, and improving breathing. These non-invasive strips or clips are commonly used for conditions like snoring, sleep apnea, nasal obstruction, and athletic performance enhancement. Market growth is driven by increasing awareness of respiratory health, rising cases of sleep disorders, and the growing preference for drug-free solutions for nasal congestion. Technological advancements in material design and the expanding adoption of nasal dilators in sports and wellness applications further contribute to market expansion. North America and Europe dominate the market due to high consumer awareness, while Asia-Pacific is emerging as a lucrative region due to a rising population with respiratory issues and increasing disposable income.
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Market Growth Drivers:
Increasing Awareness of Snoring and Sleep Disorders
The global external nasal dilator market is expanding as awareness of snoring and sleep disorders grows. With increased recognition of the health risks associated with sleep-related breathing issues, consumers are actively seeking non-invasive solutions to improve airflow during sleep. External nasal dilators are gaining popularity as effective tools to reduce snoring and enhance breathing, contributing to market growth.
Many individuals prefer non-surgical methods to address nasal congestion and restricted airflow, making external nasal dilators a convenient and accessible option. These devices gently widen the nostrils, facilitating better nasal breathing without the need for medical intervention. Additionally, major industry players in the U.S. are launching awareness initiatives to further drive market demand. For instance, in February 2023, the American Academy of Sleep Medicine introduced the “More than a Snore” campaign to educate the public about obstructive sleep apnea and encourage early diagnosis and treatment.
Market Restraints
Despite the market’s growth, several challenges could hinder expansion. The high cost of some nasal dilators, their single-use nature, and potential skin irritation from adhesives may deter consumers. Additionally, limited awareness and adoption, competition from alternative treatments, restricted product variety, and effectiveness limitations for specific snoring conditions pose challenges to widespread market penetration.
Market Segments:
By Product Type: Adhesive Nasal Dilator, Spring Nasal Dilator, Nasal Strips, Nasal Clips
By Application: Nasal Congestion, Snoring, Athletic Nasal Dilation, Sleep Apnea, Others
By Age Group: Adults, Pediatrics
By Sales Channel: End-User, Hospital Pharmacies, Sports and Fitness Centers, Retail Pharmacies, Online Pharmacies, Others
Competitive Landscape
- GlaxoSmithKline Plc
- SleepRight
- Health Right Products LLC
- Walmart Inc
- Airware Labs
- Walgreen Co
- SHREYAAS HEALTH CARE PVT LTD
- Nasilator
- Rhinomed Limited
- McKeon Products, Inc
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Regional Growth
North America’s Dominance in the External Nasal Dilator Market
North America holds a significant share of the global external nasal dilator market, accounting for approximately 41.3% of the total market. The region is expected to maintain its leading position due to the high prevalence of chronic sinusitis, the presence of established manufacturers, and increasing awareness of the benefits of external nasal dilators compared to alternative solutions.
In the United States alone, obstructive sleep apnea is projected to affect nearly 30 million individuals by 2023, with approximately 80% of cases remaining undiagnosed. This lack of diagnosis contributes to rising healthcare costs, decreased workplace productivity, and an economic burden exceeding $149 billion annually due to work-related and automobile accidents. Sleep disorders, in general, have severe health and economic implications. According to the CDC (August 2023), nearly one-third of American adults do not get the recommended amount of sleep, making sleep-related conditions a growing public health concern.
Additionally, increasing healthcare costs in North America, driven by the rising prevalence of chronic illnesses, further emphasize the demand for effective respiratory solutions. Given the high incidence of snoring, chronic sinusitis, and rhinosinusitis, the North American market is expected to generate the highest revenue in the global external nasal dilator sector, reinforcing its dominance throughout the forecast period.
Key Development:
In April 2024, Intake Breathing, a leading provider of advanced breathing solutions, introduced its groundbreaking Intake Breathing nasal dilator. This innovative two-part system is designed to significantly expand the nasal passages, improving airflow for better breathing, deeper sleep, and enhanced overall well-being. By addressing common respiratory challenges, this latest development underscores Intake Breathing’s commitment to innovation in nasal health and sleep quality solutions.
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