Market Overview:
Breastfeeding Accessories Market size was valued at USD 2.22 billion in 2019 and is poised to grow from USD 2.36 billion in 2023 to USD 3.9 billion by 2031, growing at a CAGR of 6.45% in the forecast period (2024-2031). Breastfeeding mothers can express their milk and preserve it for later use due to the market for breastfeeding equipment. Most breastfeeding accessories help with the direct expression of pumped milk into a container so that it can later be fed to the baby. The market for breastfeeding accessories also caters to mothers who produce less or inconsistent milk, and aids them in expressing milk.
The increasing number of working women and the expanding global population are the two main drivers of a lucrative market for breastfeeding accessories. The expansion of this sector is also being aided by an increase in disposable money and a wide range of options for breastfeeding accessories. Additionally, it is predicted that the market expansion during the forecast period will be fueled by an increase in awareness campaigns by the government and market players regarding the availability of nursing accessories.
Market Insights:
Breastfeeding Accessories Market Drivers:
Increasing Women Employment Rate Boosts the Global Market Growth
The number of working women has increased recently, which raises the demand for breastfeeding accessories around the world. More and more working mothers want to utilize different breastfeeding accessories to facilitate breastfeeding. In the upcoming years, this factor will drive the global market. The global market is expected to grow in the coming years as a result of growing disposable income and rising living standards in various developing nations. Global demand for these breastfeeding items is being fueled by growing awareness and availability in developing nations.
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Key Market Segments:
Global Breastfeeding Accessories Market is segmented based on the Type, Application, distribution channel, end user, and region.
Based on Type the Global market is segmented into Breast Pumps, Breast Milk Bottles, Breast Milk Storage Bags, Nursing Pads, Sore Nipple Creams, Breast Shells, Nipple Shields, Breastfeeding Pillows, Breastfeeding Apparel, Cleaning Products.
Based on the Application it is segmented into the Feeding, Extraction, Storage, Comfort & Others.
Based on the Distribution Channel into the Online, Offline.
Based on the End User it is segmented into Individuals, Hospitals, Clinics, Fertility & Surrogacy Centres, Others.
Based on region, it is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.
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Breastfeeding Accessories Market Analysis by Distribution Channel
The global market for breastfeeding accessories is segmented into online and offline channels based on the method of distribution. The offline market category held the biggest market share in the global market for breastfeeding accessories. High market share is caused by the fact that every business in the nursing accessory sector adheres to an established distribution plan. The hub and spoke approach are the most effective, albeit it is quickly shifting to online channels as the competition heats up. Due to the entry of new competitors and start-ups, the market is becoming increasingly crowded.
Breastfeeding Accessories Market Analysis by Type
The market segment for breast-milk storage and feeding aids held the largest portion. The development of milk banks and programmes to raise awareness of bread feeding in industrialised economies are to blame for this high share. Milk storage bags are convenient, cheap, and disposable. The nursing accessory market is expected to experience the strongest global growth in the nipple care product category. Due to the widespread use of nipple care accessories by women in industrialised, high-income countries, the market is expected to rise. The introduction of products in the category also opens up a lucrative market expansion prospect for breastfeeding accessories.
Regional Insights:
Due to the region’s increasing demands for technologically advanced breastfeeding accessories, growing economy supporting breastfeeding, and ongoing healthcare infrastructure development, the market for breastfeeding accessories in North America is anticipated to grow rapidly during the forecast period. One of the main factors driving the growth of the breastfeeding accessories market in North America is the increasing number of women who are working, the high awareness of breastfeeding accessories, and the simple accessibility of different breastfeeding accessories in nations like Canada and the US.
Due to increasing awareness efforts in the region, it is predicted that the market for breastfeeding accessories in Asia Pacific will increase quickly in the upcoming years. The demand for nursing accessories in the Asia Pacific area is driven by supportive government policies, an increase in working moms, and rising birth rates in nations like India, China, Australia, Japan, and other nations in the region.
Prominent Players in Breastfeeding Accessories Market:
- Medela AG
- Pigeon Corporation
- Philips Avent
- Newell Brands Inc. (Graco)
- Artsana Group (Chicco)
- Koninklijke DSM N.V.
- Mayborn Group Limited (Tommee Tippee)
- Lansinoh Laboratories Inc.
- NUK USA LLC
- Handi-Craft Company (Dr. Brown’s)
- The First Years Inc.
- Evenflo Company Inc.
- Nuby (Luv n’ care)
- Ameda Inc.
- Munchkin Inc.
- Béaba
- Bamboobies
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Additional Insights:
Market Penetration: Analysis of the product portfolio of different market players and the status of new product launches.
Product Development/Innovation: Assessment of R&D activities, new product development, and emerging trends.
Market Development: Analysis of regions with high growth potential.
Market Diversification: Assessment of new products, recent developments, and emerging regional markets.
Competitive Landscape: Growth strategies, revenue analysis, and product innovations by market players.
Key Questions Answered in Breastfeeding Accessories Market Report:
What is the global market size of the Breastfeeding Accessories Market?
Who are the key vendors in the Breastfeeding Accessories Market?
What is the key driver of the Breastfeeding Accessories Market?
What is the key market trend for the Breastfeeding Accessories Market?
Which region accounted for the largest share in the Breastfeeding Accessories Market?
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