As per a recent study released by Maximize Market Research, titled, “Amaranth Market,” The Amaranth Market, size was valued at USD 12.58 Billion in 2024 and the total Amaranth revenue is expected to grow at a CAGR of 11.51% from 2025 to 2032, reaching nearly USD 30.07 Billion.
Amaranth Market Overview:
Amaranth is an ancient pseudocereal rich in protein, fiber, minerals, antioxidants, and other nutrients, enjoying a resurgence globally as more consumers seek plant-based, gluten-free and functional foods. Its versatile parts—seeds, oil, leaves, and flour—are used in a range of applications from food and beverages to personal care, cosmetics, and pharmaceuticals. As wellness, clean-label trends, and natural ingredients become key decision drivers for both manufacturers and consumers, amaranth is being rediscovered not just for its heritage, but for its proven nutritional benefits.
Rising consumer awareness about dietary health—particularly around digestion, cholesterol, and inflammation—along with greater demand for ancient grains and gluten-free alternatives, is fuelling adoption of amaranth in everyday food items such as cereals, snacks, flour, as well as in skincare and health supplements. Simultaneously, demand for organic variants and sustainable cultivation is increasingly important.
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Amaranth Market Dynamics
One of the primary growth drivers is the growing demand in the food & beverage sector for nutritious, functional, and gluten-free products. Manufacturers are using amaranth seeds, flour, and oil in snacks, breakfast cereals, baking mixes, energy bars, and protein-rich blends to appeal to health conscious consumers. The flour and seed segments, in particular, are seeing strong uptake as substitutes for or complements to more traditional grains.
Another major dynamic is the expanding use of amaranth in personal care, cosmetics, and pharmaceuticals. The oil from amaranth—rich in squalene and antioxidants—is increasingly incorporated into skin care serums, creams, anti-aging formulations, and natural remedies. Its efficacy in reducing inflammation, promoting skin barrier health, and providing moisturizing properties makes it attractive for clean and green beauty brands. Further, medical and nutraceutical uses—dietary supplements, anti-inflammatory applications, and weight-management products—are providing new pathways for growth.
Amaranth Market Outlook and Future Trends :
Looking forward, one of the most compelling trends is the rise of organic and sustainable farming of amaranth. As consumers increasingly prioritize the origin, environmental footprint, and production methods of their food, organic amaranth (organic seeds, oil, etc.) is expected to grow at a faster rate than conventional versions. Climate-resilient varieties, reduced pesticide/fertilizer usage, and certifications (e.g. organic, non-GMO) will become more important.
Another emerging trend is innovation in product formats and applications. We can expect more value-added products incorporating amaranth, such as snack bars, protein isolates, plant-based meal replacements, fortified baked goods, and even infant nutrition where gluten-free and nutrient density are critical. In cosmetics and personal care, usage of amaranth oil and leaf extracts for anti-aging, antioxidant, and skin soothing applications will expand. Enhanced processing technologies (for oil extraction, seed milling, etc.) that preserve nutritional compounds better are likely to emerge.
Amaranth Market Regional Insights:
North America currently holds a significant share of the amaranth market. The region benefits from strong consumer awareness of wellness and clean label trends, large markets for both organic foods and dietary supplements, and well-developed retail and e-commerce distribution channels. Premium personal care brands in the U.S. and Canada are adopting amaranth oil and seed extracts for high-end skincare and cosmetics products. Moreover, regulatory frameworks around health labeling and safe sourcing play a role in supporting quality and credibility.
In the Asia-Pacific region, growth is expected to be among the fastest globally. Countries like India and China, with growing middle classes, rising health consciousness, and traditional familiarity with grains and leaves, are showing strong interest. Improving supply chain infrastructure, increasing awareness, and more organic farming are enabling deeper market penetration. Also, local consumer preferences for ingredients with dual health and nutritional benefits (e.g. seeds + greens) make amaranth appealing.
Amaranth Market Segmentation
by Product
Amaranth seed
Amaranth oil
Amaranth leaf
Amaranth flour
by Application
Food & Beverages
Personal care
Pharmaceuticals
Others
by Category
Organic
Conventional
by Sales Channel
Hypermarket /Supermarket
Retail Stores
Online Stores
Others
Some of the current players in the Amaranth Market are:
1.Proderna Biotech Pvt. Ltd.
2. AMR Amaranth A.S.
3. Nans Products Pvt Ltd.
4. Flaveko Trade Spol. S.R.O
5. Nu-World Foods
6. Amaranth Bio Company
7. Amaranth Nord
8. RusOliva Pvt. Ltd.
9. Dk Mass S.R.O
10. Spol S.R.O
11. Health Valley
12. Amaranth Resources
13. Arrowhead Mills
14. Nu-world Amaranth
15. Irel Nans Products Pvt Ltd.
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