HTF MI recently introduced Global Account-Based Marketing (ABM) Market study with 143+ pages in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status (2025-2032). The market Study is segmented by key regions which is accelerating the marketization. At present, the market is developing its presence. Some key players from the complete study Demandbase, Terminus, Engagio, Triblio, 6sense, Madison Logic, RollWorks, TechTarget, Salesforce, HubSpot, Oracle, Adobe, Marketo, Dun & Bradstreet, InsideView, ZoomInfo, Act-On Software.
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According to HTF Market Intelligence, the Global Account-Based Marketing (ABM) market is expected to grow from 1.45 billion USD in 2024 to 5.6 billion USD by 2032, with a CAGR of 21.7% from 2025 to 2032. The Third-Party Logistics (3PL) market is segmented by Types (Strategic ABM, ABM Lite, Programmatic ABM, One-to-One ABM, One-to-Few ABM, One-to-Many ABM, Partner-Driven ABM, Event-Based ABM), Application (BFSI, IT & Telecom, Healthcare, Manufacturing, Retail, Education, Government, Media & Entertainment) and by Geography (North America, LATAM, West Europe, Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA).
Definition:
Account-Based Marketing (ABM) is a strategic approach to business marketing that focuses on targeting specific high-value accounts with personalized campaigns, content, and engagement strategies. ABM aligns marketing and sales teams to create customized buying experiences for key decision-makers within targeted accounts. With the rise of digital transformation and data analytics, ABM platforms now leverage AI, CRM, and marketing automation to drive better ROI and improve conversion rates. The market is expanding rapidly as more B2B organizations adopt ABM to increase efficiency, reduce sales cycles, and maximize customer value in competitive landscapes.
Dominating Region:
North America, Europe
Fastest-Growing Region:
Asia-Pacific, Middle East
Market Trend:
Use of predictive analytics, Integration of ABM with CRM, AI-powered personalization, Rise in B2B SaaS adoption
Market Growth Driver:
Increased demand for personalized marketing, High ROI on targeted campaigns, Growth in B2B marketing, Integration with AI and data analytics
Market Opportunity:
Large untapped SMB segment, AI-based ABM automation, ABM in emerging B2B verticals
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The titled segments and sub-section of the market are illuminated below:
In-depth analysis of Account-Based Marketing (ABM) market segments by Types: Strategic ABM, ABM Lite, Programmatic ABM, One-to-One ABM, One-to-Few ABM, One-to-Many ABM, Partner-Driven ABM, Event-Based ABM
Detailed analysis of Account-Based Marketing (ABM) market segments by Applications: BFSI, IT & Telecom, Healthcare, Manufacturing, Retail, Education, Government, Media & Entertainment
Geographically, the detailed analysis of consumption, revenue, market share, and growth rate of the following regions:
• The Middle East and Africa (South Africa, Saudi Arabia, UAE, Israel, Egypt, etc.)
• North America (United States, Mexico & Canada)
• South America (Brazil, Venezuela, Argentina, Ecuador, Peru, Colombia, etc.)
• Europe (Turkey, Spain, Turkey, Netherlands Denmark, Belgium, Switzerland, Germany, Russia UK, Italy, France, etc.)
• Asia-Pacific (Taiwan, Hong Kong, Singapore, Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia).
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Account-Based Marketing (ABM) Market Research Objectives:
– Focuses on the key manufacturers, to define, pronounce and examine the value, sales volume, market share, market competition landscape, SWOT analysis, and development plans in the next few years.
– To share comprehensive information about the key factors influencing the growth of the market (opportunities, drivers, growth potential, industry-specific challenges and risks).
– To analyze the with respect to individual future prospects, growth trends and their involvement to the total market.
– To analyze reasonable developments such as agreements, expansions new product launches, and acquisitions in the market.
– To deliberately profile the key players and systematically examine their growth strategies.
FIVE FORCES & PESTLE ANALYSIS:
In order to better understand market conditions five forces analysis is conducted that includes the Bargaining power of buyers, Bargaining power of suppliers, Threat of new entrants, Threat of substitutes, and Threat of rivalry.
• Political (Political policy and stability as well as trade, fiscal, and taxation policies)
• Economical (Interest rates, employment or unemployment rates, raw material costs, and foreign exchange rates)
• Social (Changing family demographics, education levels, cultural trends, attitude changes, and changes in lifestyles)
• Technological (Changes in digital or mobile technology, automation, research, and development)
• Legal (Employment legislation, consumer law, health, and safety, international as well as trade regulation and restrictions)
• Environmental (Climate, recycling procedures, carbon footprint, waste disposal, and sustainability)
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Points Covered in Table of Content of Global Account-Based Marketing (ABM) Market:
Chapter 01 – Account-Based Marketing (ABM) Executive Summary
Chapter 02 – Market Overview
Chapter 03 – Key Success Factors
Chapter 04 – Global Account-Based Marketing (ABM) Market – Pricing Analysis
Chapter 05 – Global Account-Based Marketing (ABM) Market Background or History
Chapter 06 – Global Account-Based Marketing (ABM) Market Segmentation (e.g. Type, Application)
Chapter 07 – Key and Emerging Countries Analysis Global Account-Based Marketing (ABM) Market
Chapter 08 – Global Account-Based Marketing (ABM) Market Structure & worth Analysis
Chapter 09 – Global Account-Based Marketing (ABM) Market Competitive Analysis & Challenges
Chapter 10 – Assumptions and Acronyms
Chapter 11 – Account-Based Marketing (ABM) Market Research Methodology
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