Mobile Marketing Market Growth Cycle to Mitigate New Business Opportunity

Mobile Marketing Market

Stay up-to-date and exploit latest trends of Mobile Marketing Market with latest edition released by AMA.

The “Mobile Marketing – Market Development Outlook” Study has been added to AMA repository. The study envisage detailed qualitative as well as quantitative market data insights and follows Industry benchmark classification and NAICS standards to built strong players coverage in the study. Some of the major and emerging players identified are SAP SE (Germany), IBM Corporation (United States), Salesforce.Com, Inc. (United States), AT&T Inc. (United States), Twitter Inc. (United States), Oracle Corporation (United States), Adobe Systems, Inc. (United States), SAS Institute, Inc. (United States), OpenMarket (United States), Vibes Media, LLC (United States).

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Mobile marketing is a multi-channel, digital marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device with an aim to focus on reaching a target audience, via websites, email, SMS and MMS, social media, and apps. SMS and MMS are very powerful channels for mobile marketing. Mobile terminals are becoming more and more important for internet searches. Almost 50 percent of consumers in the United States make direct purchases after receiving an SMS-branded text. According to recent reports, 40 percent of user’s internet time is spent on mobile devices, which can be the best way to market products or services over the device.

What’s Trending in Market:

  • More and more numbers of users are spending larger amounts of time on mobile devices. Mobile Commerce is expanding rapidly and that’s why for marketers; it is very important to keep up with the pace.


  • Privacy and Security Issues of User Data
  • Lack of an Effective Marketing Strategy


  • Market Growth Cycle to Mitigate New Business Opportunity

Market Growth Drivers:

  • The increasing number of internet and mobile user across the globe coupled with the rise in disposable income and consumer shift towards online shopping are the key factors driving the demand for mobile marketing.
  • Cost-effective Way of Marketing Compared to Other Marketing Techniques

Global Mobile Marketing Market Development Scenario by Players
Ø Financials Information, Business Overview and Product Specification Matrix
Ø Patent Analysis Briefing* [if applicable]
Ø No. of Patents Issuance by Year / by Players / By Issuing Office
Ø Key Development – Product/Service Launch, Mergers & Acquisition, Joint Ventures

Mobile Marketing Market Competition

Each company profiled in the research document is studied considering various factors such as product and its application portfolios, market share, growth potential, future plans, and development activity. Readers will be able to gain complete understanding and knowledge of the competitive landscape. Most importantly, the report sheds light on important strategies that key and emerging players are taking to maintain their ranking in the Global Mobile Marketing Market. It shows how the market competition will change in the next few years and how players are preparing themselves to stay ahead of the curve.

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The Global Mobile Marketing segments and Market Data Break Down are illuminated below:
by Application (Product Advertising, Service Promotions, Others), Enterprise Size (Large Enterprises, SMEs), Industry Verticals (BFSI, Consumer Goods, Automotive, IT & Telecom, Government & Education, Retail & E-commerce, Others), Component (Software, Services), Service Type (Short Message Service (SMS), Multimedia Messaging Service (MMS), Push Notification, App-based Marketing, In-game Mobile Marketing, Quick Response (QR) Codes, Others)

***Sub Regions Included: North America [United States, Canada, Mexico], Asia-Pacific [China, India, Japan, South Korea, Australia, Indonesia, Malaysia, Philippines, Thailand, Vietnam], Europe [Germany, France, UK, Italy, Russia, Rest of Europe], South America [Brazil, Argentina, Rest of South America], Middle East & Africa [GCC Countries, Turkey, Egypt, South Africa, Rest of Middle East & Africa]

Research Objectives
• To analyse and forecast the Global Mobile Marketing market, in terms of value and volume.
• Which segment has the potential to gain the highest market share?
• To help decision maker from new offer perspective and benchmark existing marketing strategy.
• Correlate cost structure historical data with key business segments.
• Analyse marketing contribution and customer acquisition by up-selling and cross selling.
• Identifying Influencing factors keeping Global Mobile Marketing Market Intense, factored with periodic analysis of CR4 & CR8 concentration ratio & HHI Index.

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Table of Contents

Global Mobile Marketing Market Research Report

Chapter 1 Global Mobile Marketing Market Overview

Chapter 2 Global Economic Impact on Industry

Chapter 3 Global Market Competition by Manufacturers

Chapter 4 Global Productions, Revenue (Value) by Region

Chapter 5 Global Supplies (Production), Consumption, Export, Import by Regions

Chapter 6 Global Productions, Revenue (Value), Price Trend by Type

Chapter 7 Global Market Analysis by Application

Chapter 8 Manufacturing Cost Analysis

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders

Chapter 11 Market Effect Factors Analysis

Chapter 12 Global Mobile Marketing Market Forecast

Finally, Mobile Marketing Market is a valuable source of guidance for individuals and companies.

Thanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, Middle East, Africa, Europe or LATAM, Southeast Asia.

Contact US:
Craig Francis (PR & Marketing Manager)
AMA Research & Media LLP
Unit No. 429, Parsonage Road Edison, NJ
New Jersey USA – 08837
Phone: +1 201 565 3262, +44 161 818 8166