After the rigorous lockdown measures were implemented globally, fashion-oriented garment production, exports, and retailing came to an end, which had a negative impact on the jeans market. China is regarded as one of the world’s top producers of jeans, and it has the capacity to produce the raw materials and related accessories. The country was under heavy lockdown, and trade was restricted, which hampered the transfer of goods. The ease of lockdown has recently benefited the clothes sector, and businesses have benefited most through online channels. The globalisation of fashion trends, shifting consumer lifestyles, and rising middle-class taste for high-end and premium design labels are the main drivers of the market’s growth over the future years.
Players began creating personalised jeans in response to the expanding trend of personalization in order to broaden their clientele and boost sales. The important competitors are anticipated to get a competitive advantage through personalization due to consumers’ changing lifestyles, which include paying greater attention to the most recent trend. The primary elements influencing the expansion of the market under study are the strategic alliances between participants in the denim jean sector. For instance, denim mills work with jeans brands to accomplish mutually beneficial strategic goals.
For More Insights Download Sample Jeans Market
Abercrombie & Fitch introduced its 2022 kids’ denim collection in July 2022. This collection offers more sizing and fit possibilities. The collection’s expanded size range provides options in short, standard, and long lengths in all sizes, as well as waistline adjusters. It offers sizes 5/6 to 17/18. The business has done extensive research on parent preferences for children’s clothes. For various occasions, loose-fitting clothing is currently becoming more popular among women, which is anticipated to generate lucrative chances for the denim jeans market. Additionally, the growing working class population and the adoption of business casual in workplaces will boost demand for denim jeans.
Global Jeans Market: Major Players
American Eagle Outfitters
DL1961 Premium Denim
Citizen of Humanity
Esprit Holdings Ltd
Paper Denim and Cloth
Dolce and Gabbana Srl
Global Jeans Market: Types
Global Jeans Market: Applications
The influence of social media platforms is also anticipated to propel industry expansion. Additionally, the development of the denim jeans market is going to be significantly impacted by the expanding apparel market around the world brought on by the introduction of premium and branded products. To increase their sales, major manufacturers have used a variety of business methods, including regional and capacity development, M&A, and R&D. Additionally, these market leaders in denim jeans are primarily focused on opening up new market opportunities by entering younger, still-evolving markets in the apparel sector. H&M Hennes & Mauritz AB launched an e-commerce site in Uruguay in August 2022 and opened its first stores in Costa Rica and North Macedonia.
Insights Into Distribution Channels
Due to the development in specialised shops and trendy clothes stores, as well as the availability of high-quality, reasonably priced products that draw in more people, the offline channel is predicted to hold the largest segmental share. Additionally, customers choose to visit branded stores and make in-store purchases. According to data from the 2021 Global Denim Survey conducted by CCI & Cotton Incorporated among 1,000 customers in the UK between the ages of 18 and 60, 50% of U.K. consumers want to buy denim jeans in stores. Additionally, 24% of the customers’ preferences for online buying were disclosed by the data.
The growing number and popularity of e-commerce websites like Myntra, Flipkart, and Amazon, which offer a variety of designs and finishes in clothing products like denim jeans, are what are driving the growth of the online channel market. Additionally, the growing use of smartphones and the high rates of internet access in developed nations will support the sales of goods through online channels, channelling online segmental growth.