If you’re hunting for new leads, the professional social networking platform LinkedIn is the best place to find them. The site has over 500 million users and counting, making it a gold mine of potential customers. In this blog post, we’ll discuss how to use LinkedIn to find prospects and turn them into customers. Let’s get started!
First, use the LinkedIn search bar to look for your prospects.
For example, if you are looking for recruitment companies to sell your product to, you may type and enter “recruitment company” in the search bar. You may also try using other search terms like “recruiting agency”, “recruitment and staffing”, and “staffing company”.
After you’re done entering your search term, you will get results in different categories. For this example, you will notice that the search results are grouped by Jobs, Companies, People, and Groups.
You would want to disregard the results from Jobs as those are for job postings and openings. People results, however, will show you profiles of individuals that matched your search. Company results, on the other hand, will even give you more prospects to reach out to. You may also find the Group results useful, although most of them are private and you may need to join them first to be able to communicate with the other members.
Once you’ve selected your target prospects, it’s time to reach out and send them a message.
For People profiles, go through each profile and find look on their Contact info to initiate communication and pitch your offer.
But since every LinkedIn user has their privacy settings, it’s not always possible to send lengthy messages through Linkedin; even more so when it comes to find their email addresses and other contact details in their profile. The good thing is that there are free tools that you can use to find contact details on LinkedIn, even if you are not connected with them in any way.
Meanwhile, with the Company profiles, you can check each company’s profile and look through their employees and/or on the People tab.
Depending on your target, you can choose which is the best person to reach out to send your proposal. If the person’s email address is unavailable, try using a Linkedin email finder tool. This will allow you to fetch their contact details such as phone numbers and email addresses without the need to connect with them on Linkedin.
When reaching out to your target prospect, always remember to be polite and professional.
In your message, introduce yourself and let them know how you found their profile. Mention something that you have in common or share a brief background about yourself so they can get to know you better.
After you have sent your message, all you need to do is wait for their reply. If they are interested in what you have to say, they will get back to you. If not, don’t take it too personally and move on to your next prospect.
There you have it! These are just some simple tips on how you can use LinkedIn to find new prospects and turn them into customers. So what are you waiting for? Start searching for your target prospects today and see how LinkedIn can help grow your business!