False Eyelashes Market Is Estimated To Grow At A CAGR Of Around 7% By 2031

The global false eyelashes market is estimated to reach a value of US$ 1.3 billion in 2021, and to grow at a CAGR of around 7% from 2021 to 2031.

Fact.MR, in its latest business intelligence study, depicts the nuts and bolts of the global False Eyelashes market. The report presents detailed information regarding the drivers, restraints, opportunities and trends affecting market growth.

Each segment along with its sub-segment is analyzed in terms of value and volume. Further, the report elaborates the market behavior of each vendor operating in the False Eyelashes market.

Download Sample Copy of This Report:
https://www.factmr.com/connectus/sample?flag=S&rep_id=291

Key findings of the False Eyelashes market study:

  • Regional breakdown of the False Eyelashes market based on predefined taxonomy.
  • Innovative manufacturing processes implemented by False Eyelashes vendors in detail.
  • Region-wise and country-wise fragmentation of the False Eyelashes market to grasp the revenue, and growth outlook in these areas.
  • Changing preferences among consumers across various regions and countries.
  • Factors (Positive and Negative) impacting the growth of the global False Eyelashes market.

Key Trends:

  1. Rising Popularity of False Eyelashes: False eyelashes had gained immense popularity among consumers. This trend was driven by the desire for enhanced eye aesthetics and the influence of social media platforms where makeup tutorials and beauty influencers showcased various eyelash styles.
  2. Diversity in Eyelash Styles: False eyelashes were available in a wide range of styles, from natural-looking to dramatic and glamorous. This diversity catered to different consumer preferences and occasions, making false eyelashes suitable for everyday wear, special events, and theatrical performances.
  3. Innovation in Materials: Manufacturers were constantly innovating in terms of materials used for false eyelashes. While synthetic lashes remained popular, there was also a growing interest in mink and silk lashes, which were considered more natural-looking and luxurious.
  4. Sustainable and Cruelty-Free Options: With increased consumer awareness about sustainability and ethical concerns, there was a growing demand for cruelty-free and eco-friendly false eyelashes. Many brands were focusing on sustainable sourcing and production methods.
  5. Customization and Personalization: Some companies were offering customizable false eyelashes, allowing customers to choose the length, curl, and density of the lashes to match their unique preferences.
  6. Influence of Celebrity Endorsements: Celebrity endorsements and collaborations with makeup artists and influencers continued to have a significant impact on the false eyelashes market. These partnerships often led to limited-edition lash collections and increased brand visibility.
  7. Retail Shift Towards E-Commerce: The rise of e-commerce and online beauty retailers led to a shift in the way consumers purchased false eyelashes. Many consumers preferred the convenience of shopping online, and this trend was further accelerated by the COVID-19 pandemic.
  8. Affordable Luxury Brands: Affordable luxury brands offering high-quality false eyelashes at relatively lower prices became increasingly popular. These brands aimed to provide a luxurious experience without the premium price tag.
  9. Educational Content: Beauty brands and influencers were creating educational content on how to apply and care for false eyelashes. This helped consumers feel more confident in using false eyelashes and contributed to market growth.
  10. Technological Advancements: Some companies were exploring technological advancements in false eyelashes, such as magnetic lashes that eliminated the need for adhesive. These innovations aimed to enhance the user experience.
  11. Regulatory Compliance: There was a growing focus on ensuring that false eyelash products complied with safety and quality regulations, including those related to adhesives and packaging materials.
  12. Global Expansion: False eyelash brands were increasingly looking to expand their reach globally, tapping into emerging markets and diversifying their product offerings.

Competitive Landscape

Fact.MR has profiled the following key false eyelash manufacturers in its report:

  • Ardell International, Inc (US)
  • KISS Products, Inc. (the US)
  • MAC Cosmetics (the US)
  • Huda Beauty FZ-LLC (UAE)
  • PAC Cosmetics (India)
  • L’Oréal S.A. (France)
  • Esqido (Canada)
  • House of Lashes (US)
  • Lilly Lashes (US)
  • Velour (US)
  • Parfums de Coeur, Ltd. (US)
  • Miss Claire Cosmetics (Poland)
  • Kosé Corporation (Japan)
  • Beauty Box LLP (India)
  • Provoc (Lebanon)

Majority of companies discussed in the report have focused on product launches and expanding their manufacturing units in developing regions. Strategies include innovation, collaborations with key players, partnerships, strategic alliances, and strengthening of regional and global distribution networks. Some of the key developments are:

  • In September 2020, Jenna Lyons a well-known style icon introduced a brand named “Loveseen”. The brand offers a range of false eyelashes with unique design in different length, colors and shapes.
  • In the year 2019, the partnership of Kahlana Barfield Brown and Huda beauty create a false eyelash brand named “Kahlana #21”. Innovative and attractive designs gain consumer attention.
  • Company named Ardell introduced magnetic eyelashes in the year 2018 in the U.S. market. Launched five different varieties three full strips and two accents available for US$13.99 as announced by the company.

Similarly, recent developments related to companies manufacturing false eyelashes have been tracked by the team at Fact.MR, which are available in the full report.

Key Market Segments Covered

  • By Product
    • Regular
    • Coloured
    • Individual
    • Decorative
    • Accent
    • Others
  • By Raw Material
    • Human Hair
    • Synthetic Hair
    • Fur
    • Feathers
    • Metal
    • Others
  • By Sales Channel
    • Supermarkets
    • Hypermarkets
    • Health and Beauty Retailers
    • e-Commerce
    • Others
  • By Technology
    • Handmade
    • Semi-Handmade
    • Machine-made
  • By Region
    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia
    • Oceania
    • MEA

Get Full Access of the Complete Report:
https://www.factmr.com/checkout/291

Queries addressed in the False Eyelashes market report:

  • Why are the False Eyelashes market players targeting region for increased product sales?
  • What patented technologies are the players utilizing in the global False Eyelashes market?
  • Which regions are displaying the fastest growth in the False Eyelashes market?
  • What are the underlying micro- macroeconomic factors affecting the global False Eyelashes market?

Why choose Fact.MR?

Reports published by Fact.MR are a result of the combination of our experts and digital technologies. We thrive to provide innovative business solutions to the clients as well as tailor the reports aligning with the clients’ requisites. Our analysts perform comprehensive research to offer ins and outs of the current market situation. Clients across various time zones tend to utilize our 24/7 service availability.

Contact:
US Sales Office :
11140 Rockville Pike
Suite 400
Rockville, MD 20852
United States
Tel: +1 (628) 251-1583
E-Mail: sales@factmr.com

Facebook
Twitter
LinkedIn
Pinterest