The overall cheese consumption landscape is witnessing an insistent shift toward unprocessed cheese variants, specifically in parts of Europe, US, and Canada. Cream and soft cheese, made of nearly 33 percent milk fat and moisture content of not more than 55 percent, tops the list owing to the availability of premium varieties offering unique flavors.
As per Agriculture and Agri-Food Canada, cheese products that resonate with snacking in convenient and portion-controlled packaging will witness a surge in demand. In the U.S, although the overall cheese consumption is declining, cream cheese with bagels is likely to remain a staple.
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Market Overview and Growth Drivers
The cream and soft cheese market has witnessed steady growth due to various factors. Here are some key growth drivers shaping the market:
- Diverse Culinary Applications: Cream and soft cheeses offer a wide range of culinary possibilities. They can be used as spreads on bread and crackers, incorporated into pasta dishes, desserts, salads, and as toppings for various dishes. Their versatility appeals to both home cooks and professional chefs.
- Rising Demand for Convenience: Busy lifestyles have led consumers to seek convenient and ready-to-eat options. Cream and soft cheeses, often sold in convenient packaging, align with this trend, allowing consumers to create quick and flavorful meals.
- Flavor Innovation: Cream and soft cheese manufacturers have been exploring flavor innovation by introducing new and unique flavor profiles. Varieties infused with herbs, spices, fruits, and even exotic ingredients cater to consumers looking for exciting taste experiences.
- Gourmet and Artisanal Offerings: The demand for gourmet and artisanal food products has extended to the cream and soft cheese market. Consumers are willing to pay a premium for high-quality, handcrafted cheeses with distinct flavors and textures.
- Health-Conscious Consumers: Cream and soft cheeses are often perceived as more indulgent, but the market has responded to health-conscious consumers with options that offer reduced fat and sodium content.
- Plant-Based Alternatives: The growing interest in plant-based diets has prompted the development of plant-based cream and soft cheese alternatives. These products cater to consumers with dietary restrictions, allergies, or ethical concerns.
- Globalization of Palates: Consumers’ exposure to international cuisines has expanded their preferences and willingness to try different flavors and textures, contributing to the market’s growth.
- Social Media Influence: Social media platforms have played a role in popularizing food trends, including the use of cream and soft cheeses in visually appealing recipes. Food influencers and content creators have contributed to the visibility and desirability of these products.
Competitive landscape:
Fact.MR’s report titled ‘Cream and Soft Cheese Market Forecast, Trend Analysis & Competition Tracking: Global Market insights 2017 to 2022’ offers a detailed competitive landscape outlook on the key market participants, including their company profiles and critical developments and financials.
Key players such as Associated
- Milk Producers Inc
- Arla Foods amba
- Almarai – Joint Stock Company
- Gujarat Cooperative Milk Marketing Federation Ltd
- Groupe Lactalis S.A
- Fonterra Co-operative Group Limited
- Savencia SA
- Sargento Foods Inc.
- Mondelez International Inc
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Innovations in Product Offerings
The cream and soft cheese market has witnessed innovation in terms of product offerings, packaging, and formulation:
- Flavor Infusions: Manufacturers are experimenting with various flavor infusions, ranging from traditional herbs to unexpected combinations like sweet and savory flavors.
- Packaging Convenience: Single-serve portions, resealable packaging, and portable formats cater to consumers seeking convenient options for on-the-go consumption.
- Healthier Options: Health-conscious consumers are driving the demand for reduced-fat, reduced-sodium, and probiotic-enhanced cream and soft cheeses.
- Plant-Based Alternatives: As plant-based diets gain traction, dairy-free alternatives made from nuts, soy, or other plant sources are becoming more prevalent in the market.
Challenges and Future Prospects
Despite the growth and innovation in the cream and soft cheese market, there are challenges to address:
- Health Perception: Cream and soft cheeses are often associated with indulgence, which might lead health-conscious consumers to limit their consumption.
- Dietary Restrictions: Lactose intolerance and dairy allergies could limit some consumers’ ability to enjoy traditional cream and soft cheeses, leading to demand for alternative options.
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