The global bath & shower toiletries market is estimated at USD 48.9 Billion in 2022 and is forecast to surpass USD 71.4 Billion by 2032, growing at a CAGR of 3.8% from 2022 to 2032.
To attract a large customer base, major companies in the bath and shower products industry are concentrating on promotions and pricing plans. To entice customers, they are making alluring claims like “antiseptic bathing,” “therapeutic,” and “germ-protecting.” Manufacturers are using their expertise in biotechnology to create incredibly effective bath and shower solutions. The aforementioned elements are likely to maintain market demand at current levels by one-fourth during the following years.
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Key Trends:
- Natural and Organic Products: Growing consumer preference for natural and organic ingredients in toiletries, driven by health and sustainability concerns.
- Premium and Luxury Products: Increased demand for premium and luxury bath and shower products, driven by rising disposable incomes and a desire for indulgent self-care experiences.
- Eco-Friendly Packaging: Emphasis on eco-friendly and sustainable packaging solutions to reduce environmental impact.
- Customization and Personalization: Brands offering customized and personalized toiletries, allowing consumers to choose scents, ingredients, and formulations that suit their specific needs and preferences.
- Digital Shopping and E-commerce: Rising online shopping for bath and shower toiletries, with consumers turning to e-commerce platforms for convenience and a wider product selection.
- Clean Beauty: A focus on clean and transparent ingredient lists, with consumers seeking products free from harmful chemicals.
- Multi-Functional Products: Demand for multi-functional bath and shower products that offer benefits beyond basic cleansing, such as moisturizing, exfoliating, or aromatherapy.
Competitive Landscape:
The global bath & shower toiletries market is highly fragmented and competitive owing to the existence of many domestic and regional players. Various marketing strategies are adopted by key players such as mergers and acquisitions, expansions, collaborations and partnerships.
Also, new product development as a strategic approach is adopted by the leading companies to upscale their market presence among consumers. These strategies have resulted in the incorporation of bath & shower toiletries.
Fact.MR has provided detailed information about price points of key manufacturers in bath & shower toiletries market positioned across regions, sales growth, production capacity, and speculative technological expansion in the recently published report.
For instance:
- Procter & Gamble in January 2020 announced to acquire Billie Inc. The company is a women’s body care brand and offers multiple grooming products such as body lotion, body washes etc. The acquisition is likely to support female beauty product line of Procter & Gamble
- Colgate Palmolive in 2019 acquired Laboratoires Filorga, which is a European skin care company, focused on facial care. This acquisition is likely to expand the personal care business especially skin care business of Colgate by focusing on product differentiation and premiumization
Global Bath & Shower Toiletries Market by Category:
· By Product Type:
- Shower Products
- Liquid Bath Products
- Bath Additives
- Bar Soaps
- Other Product Types
· By Form:
- Solid Bath & Shower Toiletries
- Gels & Jellies Bath & Shower Toiletries
- Liquid Bath & Shower Toiletries
- Others Bath & Shower Toiletries
· By End-User:
- Men
- Women
· By Sales Channel:
- Online Sales
- Offline Sales
- Hypermarkets/Supermarkets
- Departmental Stores
- Retailers
- Other Sales Channel
· By Region :
- North America
- Latin America
- Europe
- East Asia
- South Asia & Oceania
- MEA
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How will be insights and market estimations provided in the Fact.MR report on the Demand of Bath & Shower Toiletries make a difference?
- The study takes a closer look at the major economic turmoil, with a focus on the recent COVID-19 pandemic disruptions
- The assessment of key growth dynamics highlights the attractiveness of new automation technologies and offers readers insight on the prospect of these during the forecast period
- The study tries to offer a balance perspective of the opportunities in mature and the most lackluster markets
- Provides scrutiny of the industry trends that have shaped recent government policies
- Provides an account of major breakthroughs in all segments that might change the course of the market considerably
- Provides an incisive analysis of socio-political milieu in which the key markets operate, and how will that influence the lucrativeness of the overall Bath & Shower Toiletries Market
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