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Apple WWDC2024 opens a new chapter in AR, WiMi’s active entry boosts the push for AI+AR development

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Apple’s (AAPL) highly anticipated annual WWDC opened in California, USA.

In a keynote speech lasting one and a half hours, Apple lived up to expectations by releasing Apple Intelligence, a “big trick” in terms of AI strategy, and released a series of software updates including iOS 18, iPadOS18, macOS15 and visionOS2.

A series of updates to VisionOS 2

Previously, in the WWDC 24 preview video, Vision Pro is very photogenic, Mike Rockwell wearing Vision Pro sitting in the cabin, waiting for colleagues to parachute into Apple Park, Apple headquarters, the camera also gave Rockwell a close-up, revealing a strong publicity meaning.

Specifically, Apple was the first to introduce the first major software update to Vision Pro, a headset that went on sale in February, namely visionOS 2, a new system that delivers a more immersive experience.

Apple officials say visionOS 2 will be available as a free update this fall, when all users will be able to use more features to enhance their use of spatial computing, including turning photos into 3D memories and easily accessing the home screen view with simple, natural gestures.

Additionally, in addition to launching the new Vision Pro software version, Apple has also announced a worldwide release schedule for Vision Pro. Among other things, Vision Pro will be available for pre-order starting June 14th in China, Japan and Singapore, and will officially go on sale starting June 28th.

Patents related to navigation in Google’s AR glasses

By coincidence, recently, Google (GOOG) applied for a patent entitled “Neural network map-assisted inertial ranging technology for AR devices”, patent No. US 20240176419 A1, which aims to achieve more accurate AR navigation using two sets of “6-degree-of-freedom” data. The system aims to use two sets of “6 degrees of freedom” data to achieve more accurate AR navigation.

Among other things, the system calls on map data related to the physical environment and combines it with data captured by the camera on the AR glasses to determine the user’s real-world geographic location and orientation (VPS). Google notes that these measurements will be helpful even if the visual sensors are obscured.

Since Apple launched Apple Vision Pro last year, the entire XR industry ushered in a new round of dividends, especially the AR industry, from capital to products to the construction of the ecosystem, which has entered a “boom period”. In the new data released by CINNO Research, AR has surpassed VR in terms of shipments.

In addition to the shipments exceeding VR, since the beginning of the year, we can see that the AR enterprises have come to the financing of good news. Now, the market is looking forward to, Apple and other giants into the game can drive AR usher in a big outbreak, out of the winter. The most attractive thing in the visionOS 2 update is undoubtedly the expansion of the ecology for space photos and space videos.

WiMi enters the AI+AR trend

Right now, at a time when investment is tightening, many head enterprises are actively entering and promoting AR growth, at the same time, public information shows that as the first holographic AR stock WiMi Hologram Cloud Inc.(NASDAQ: WIMI) faces the market trend, based on the fusion of AI and AR, greatly enriched the application of AR application scenarios, especially in the application of life class, all of which will make the AR convenience and accuracy of its use significantly improved.

Several AR manufacturers are increasing the technical depth of the construction of more 2D applications to the 3D world, based on this, WiMi has also launched many different forms of technology and product thinking. Thus, to further enhance the market penetration of AR, WiMi is based on AI+AR, allowing the addition of AI big models to open up new explorations in the XR industry, presenting one aspect of AR vendors actively expanding the market.

To some extent, the accelerated development of AI has also found a new direction for AR. Previously, several research organizations have issued reports predicting that with the boost of AI, the XR consumer electronics industry will usher in a new round of development opportunities. This coincides with WiMi, which is expected to have a strong market performance based on an AI+AR boost in the future era of spatial computing and will show unique value and potential.

Conclusion

The VisionOS 2″ update of Apple’s popular Vision Pro has given the global AR industry a glimpse of the future. Moreover, Meta’s first AR glasses will be coming soon, and with its strengths in large models and XR, expectations are high. Under the climax of the current situation, some industry observations point out that the capital flow in the AR field is showing obvious signs of strategic adjustment, with capital gradually concentrating on the head. In short, the AR industry will have a bigger jump from hardware and content ecology, you can look forward to it.

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