A2P SMS Market was valued at USD 66.62 Billion in 2022, and it is expected to reach USD 84.18 Billion by 2029, exhibiting a CAGR of 3.43% during the forecast period (2023-2029)
A2P SMS Market Overview
The A2P SMS Market research report provides a comprehensive analysis of the market, including its current state, future trends, and key players. The report also provides insights into the dynamics of the market, such as the factors driving and restraining its growth.
A2P SMS Market Dynamics
Businesses in the communication industry can engage with mobile users effectively by using A2P SMS. Businesses employ text messaging to inform customers of improvements for bettering the customer experience, which boosts industry income. In a variety of industries, including BFSI, retail & eCommerce, travel & tourism, marketing, hyperlocal enterprises, and healthcare, SMS also aids in lead generation, sales growth, and improving customer connections. Globally, A2P messaging is developing and maturing, and it will continue to change as important stakeholders deal with both old and new difficulties. While Over-The-Top (OTT) messaging programs are providing a new threat to the revenues of MNOs, they are also strengthening the security of their networks and addressing the issues that grey routes create.
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A2P SMS Market Report Scope and Research Methodology
The A2P SMS market report aims to provide a comprehensive analysis of the market by covering the following aspects:
- Current market size and growth potential
- Key market drivers and restraints
- Competitive landscape
- Market segmentation
- Market trends
- Key industry developments
The report uses a variety of research methodologies, including primary and secondary research, to gather data and insights. The primary research includes interviews with industry experts and stakeholders, while the secondary research includes data from government agencies, trade associations, and industry publications. The report is a valuable resource for industry stakeholders, as it provides them with the information they need to make informed decisions about the market.
A2P SMS Market Regional Insights
The A2P SMS market is segmented by region into North America, South America, Europe, Asia Pacific, Africa, and the Middle East. The report provides a detailed analysis of the market in each region, including the size, growth potential, and key players.
A2P SMS Market Segmentation
Platforms accounted for over 65% of Components’ revenue in 2022 and are expected to grow at a 4.6% CAGR over the projection period. The widespread usage of the A2P SMS platform in a number of industries, including BFSI, travel and tourism, media and entertainment, and healthcare, may be responsible for the platform segment’s expansion. With the messaging app, the A2P platforms offer a variety of product updates and promotions, particularly for small and medium businesses.
The cloud category, which is predicted to increase at a CAGR of 5.6% over the forecast period, had the biggest revenue share by deployment mode in 2022, accounting for nearly 59% of total revenue. Easy deployment and scalability are features of cloud systems like Cisco Cloud Care, Amazon Connect, and Genesys PureCloud, among others. An efficient, integrated marketing campaign that supports expanding client interaction is offered by cloud-based A2P SMS. Cloud-based platforms provide a secure mobile messaging experience, make it simple to combine SMS, MMS, phone, and other services, and are the growth engine for the cloud category over the projected period.
The segment for authentication services, by application, is anticipated to expand at a CAGR of 6.2% over the forecast period. Sending customers messages for authentication is the main goal of authentication services. The number of users logging in and registering for messages, as well as the number of applications being used in the A2P SMS market, are increasing the segment’s growth rate.
The BFSI segment of the A2P SMS market is anticipated to hold a greater market size during the course of the forecast period, by vertical. The BFSI sector has a chance to interact with its customers as the subscriber base grows. They may engage with clients and establish lasting ties thanks to A2P SMS systems. A2P SMS is expanding rapidly in the BFSI sector as a result of constant growth in the number of internet users and the proliferation of smartphones.
1 Global A2P SMS Market, by Application (2022-2029)
• Authentication Services
• Promotional and Marketing Services
• Customer Relationship Management Services
• Pushed Content Services
• Interactive Messages
• Others
2 Global A2P SMS Market, by Components (2022-2029)
• Platform
• A2P Service
3 Global A2P SMS Market, by Deployment Mode (2022-2029)
• On-premises
• Cloud
4 Global A2P SMS Market, by Vertical (2022-2029)
• Banking, Financial Services, and Insurance
• Retail and eCommerce
• Hyperlocal Businesses
• Healthcare
• Travel and Hospitality
• Others
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A2P SMS Market Key Players
1. Syniverse Technologies(US)
2. AMD Telecom(Spain)
3. Fortytwo Telecom(Malta)
4. CLX Communications(Sweden)
5. Ogangi Corporation(US)
6. Silverstreet(UK)
7. Tanla Solutions(Hyderabad)
8. Symsoft AB(Sweden)
9. Cybercomm(US)
10.Infobip(UK)
11.Route Mobile Limited( Mumbai)
12.Angkor Data Communication Group(Cambodia)
13.tyntec(Germany)
14.nexmo(Germany)
15.DIMOCO(Austria)
16.Vodafone Group Plc.(UK)
17.Bharti Airtel Limited(New Delhi)
18.AT&T(US)
19.Sinch(Sweden)
20.Comviva(Gurugram)
21.Bics(Belgium)
22.Tata Communications (Mumbai)
23.Genesys(US)
24.Global Message Services(GMS)(Sweden)
25.Monty Mobile(UK)
Key questions answered in the A2P SMS Market are:
- What is A2P SMS?
- Which A2P SMS market segment is expected to grow rapidly during the forecast period?
- Who are the top players in the A2P SMS industry?
- What is the expected A2P SMS Market size by 2029?
- What was the A2P SMS Market size in 2022?
- Which region is expected to grow at a high CAGR during the forecast period?
Key Offerings:
- Market Share, Size & Forecast by Revenue | 2023−2029
- Market Dynamics – Growth Drivers, Restraints, Investment Opportunities, and Key Trends
- Market Segmentation – A detailed analysis of segments and sub-segments
- Competitive Landscape – Top Key Vendors and Other Prominent Vendors
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