In recent years, the men’s personal care market 2025 has witnessed a dynamic shift, influenced by changing consumer preferences, technological advancements, and a growing emphasis on sustainability. This report is being written to illustrate the men’s personal care market opportunity by region and by segments, indicating opportunity areas for the vendors to tap upon. To estimate the opportunity, it was very important to understand the current men’s personal care market scenario and the way it will grow in future. Production and consumption patterns are being carefully compared to forecast the market. Other factors considered to forecast the market are the growth of the adjacent market, revenue growth of the key market vendors, scenario-based analysis, and men’s personal care market segment growth. The market size was determined by estimating the market through a top-down and bottom-up approach, which was further validated with industry interviews.
The global men’s personal care market is a rapidly growing industry that includes a wide range of products such as skincare, hair care, fragrance, and shaving products, among others. The purpose of this market is to cater to the grooming needs of men, who are increasingly becoming conscious of their appearance and hygiene. This trend is mainly attributed to factors such as increased urbanization, rising disposable income, and the influence of social media. One of the key drivers of the men’s personal care market is the growing awareness of the importance of personal hygiene and grooming. The trend of self-care has become mainstream among men, with an increasing number of them realizing the benefits of taking care of their appearance.
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Global men’s personal care market segmental analysis
Global Men’s Personal Care Market Analysis by Product
In 2021, the largest revenue share of the men’s personal care market was held by the skin care products segment, accounting for 45.6% of the market. This segment is expected to maintain its dominance throughout the forecast period, owing to the increasing launch of new products such as face wash, creams, and serums targeted towards men’s skin care. For example, in December 2021, Vivalui introduced a line of skin cleansers specifically designed for men. These cleansers target various skin issues like oily skin, dullness, dryness, redness, and irritation. As reported by a Byrdie article in May 2020, the average American male spends approximately USD 244 per month on skincare items, with a significant portion allocated to facial moisturizers. Given the increasing recognition of men’s skincare products, there is a projected surge in demand anticipated in the coming years.
The personal grooming segment is anticipated to witness the highest compound annual growth rate (CAGR) of 11.0% between 2022 and 2030, primarily driven by the personal grooming segment. Increased expenditure on personal grooming is expected to fuel the demand for men’s personal care products, particularly shaving items, which are commonly used by teenagers and office workers to achieve their preferred beard styles. Changing consumer preferences indicate a shift towards trimmed beards rather than clean shaves. A survey conducted by OnePoll in November 2019 revealed that 75% of Americans feel more self-assured with facial hair and allocate their expenses towards maintaining their desired beard styles. This trend is predicted to positively influence the market.
Global Men’s Personal Care Market Analysis by Distribution Channel
In 2021, the supermarkets and hypermarkets segment accounted for the largest revenue share of over 51.1% in the market for men’s personal care. These stores offer customers the opportunity to try out products and choose from a wide variety of brands before making a purchase. In addition, many manufacturers have started offering dedicated sections for men’s personal care products, such as shaving products.
The e-commerce segment is projected to grow at a CAGR of 9.9% from 2022 to 2030. The rise in internet penetration and targeted marketing efforts by companies to reach all customer touch-points are key drivers of this growth. In October 2020, Nykaa announced the launch of its men’s grooming product category, reflecting the growing trend of e-commerce companies expanding their offerings in this market. This increased visibility across various platforms is expected to have a positive impact.
The pharmacy and drugstore segment are also expected to register a CAGR of 9.2% from 2022 to 2030. Many consumers rely on pharmacists and drugstore attendants for guidance in selecting products, and these stores offer a high level of accountability regarding overall customer service. For this reason, many market players prefer to sell their moisturizers, face washes, and other personal care products through these stores.
Competitive landscaping:
To understand the competitive landscape, we are analyzing key men’s personal care market vendors in the market. To understand the competitive rivalry, we are comparing the revenue, expenses, resources, product portfolio, region coverage, market share, key initiatives, product launches, and any news related to the men’s personal care market.
Top Player’s Company Profiles
Procter & Gamble Co. (United States)
Unilever PLC (United Kingdom)
L’Oreal S.A. (France)
Beiersdorf AG (Germany)
Johnson & Johnson (United States)
Kao Corporation (Japan)
Colgate-Palmolive Company (United States)
The Estée Lauder Companies Inc. (United States)
Coty Inc. (United States)
Edgewell Personal Care Company (United States)
Reckitt Benckiser Group PLC (United Kingdom)
Amorepacific Corporation (South Korea)
LG Household & Health Care Ltd. (South Korea)
Godrej Consumer Products Limited (India)
Marico Limited (India)
Natura & Co Holding S.A. (Brazil)
Oriflame Holding AG (Switzerland)
Lion Corporation (Japan)
Church & Dwight Co., Inc. (United States)
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FAQs:-
1. What are the sales, production, consumption, imports, and exports of the global market (North America, Europe, Asia-Pacific, South America, Middle East, and Africa)?
2. Who are the major manufacturers who dominate the men’s personal care market?
3. What are their current capacity, production, sales, pricing, cost, gross, and revenue operating levels?
4. What are the market’s risks and opportunities?
As mentioned by the group of researchers and industry analysts, the report on the global market delivers some measurable insights related to men’s personal care market. Furthermore, with the support of several business-driven strategies, the market report elaborates the shifting industrial scenarios. Crucial segments are ranked and segregated based on their industry shares in the global market. Moreover, the global men’s personal care market research study briefly summarizes various key competition variables that are critical for the industry to determine possible market conditions at the global and regional level. The market report has been widely exhibited in order to deliver specialized industry assessment into the company profiles of the topmost players as well as highly established companies. Therefore, the men’s personal care market has been evaluated as one of the helpful and extraordinary documents for the new entrants and industry players.
Above all, what criteria distinguish success from failure? We identified key parameters based on global market, which include pricing, value, availability, features, financing, upgrades or return policies, and customer service. Most importantly, this market study can assist you in identifying market blind spots.
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