NEWARK, Del., Sept. 25, 2026 — According to Future Market Insights, the global prediabetes nutrition products market is projected to increase from USD 623.6 million in 2026 to USD 1,819.1 million by 2036, expanding at a 11.3% CAGR during the forecast period. The market reached USD 560.3 million in 2025.
Earlier identification of glucose risk and the expansion of structured diabetes-prevention programs are creating recurring opportunities for nutrition products designed around everyday dietary decisions. Shakes, fiber products, snacks, supplements, and other portioned formats can help consumers incorporate glucose-conscious nutrition into regular meal routines.
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Global Segment Leaders
- Product Type – Low-GI Shakes & Meal Replacements: 47.0% share in 2026. Defined servings can simplify portion control and carbohydrate-conscious eating while replacing an entire eating occasion rather than adding another product to the diet.
- Consumer Engagement – CGM-Paired Programs: 47.7% share in 2026. Glucose-response feedback gives consumers a way to compare food choices and evaluate how products fit within their individual routines.
- Form – Powders: 39.9% share in 2026. Powder formats allow protein, fiber, resistant starch, and other ingredients to be combined in a flexible serving that can be mixed into drinks or foods.
- Age Group – 25–44 Years: 49.4% share in 2026. This group has greater exposure to online shopping, mobile health tools, subscriptions, and portable nutrition formats.
- Sales Channel – Online / DTC: 43.2% share in 2026. Direct channels provide space for product education, usage guidance, subscription models, and repeat ordering.
Country-Level Performance
| Country | CAGR | Key Growth Driver |
| South Korea | 11.5% | National screening infrastructure creates repeated opportunities to identify consumers at elevated metabolic risk, while mobile engagement supports continued contact after screening. |
| USA | 10.9% | The National Diabetes Prevention Program provides a structured route from risk identification to sustained lifestyle change, creating an opportunity for products that translate dietary advice into everyday use. |
| UK | 10.6% | The Healthier You pathway provides face-to-face, remote, and digital support for eligible people identified as being at high risk, creating a market for convenient products that complement behavior-change programs. |
| Germany | 10.3% | National diabetes-surveillance activity keeps prediabetes within the broader risk-reduction agenda, while evidence quality and ingredient transparency influence product acceptance. |
| Japan | 9.3% | Specific Health Checkups and lifestyle guidance provide an established prevention route, while smaller portions, restrained sweetness, convenience, and compatibility with familiar meals influence product design. |
FMI’s country analysis covers the 2026–2036 forecast period, with growth among the five profiled markets ranging from 9.3% in Japan to 11.5% in South Korea.
Regional Context
South Korea records the highest CAGR among the profiled countries at 11.5%, followed by the USA at 10.9%. The UK and Germany are projected to expand at 10.6% and 10.3%, respectively, while Japan records a 9.3% CAGR.
The report covers North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia and Pacific, and the Middle East and Africa. The full assessment includes the five profiled countries as well as more than 25 additional countries.
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Market Drivers, Restraints and Opportunities
Prediabetes screening and structured prevention programs are converting glucose-risk identification into repeated decisions involving meals, snacks, portion sizes, and fiber intake. This creates opportunities for products that reduce the effort required to translate prevention advice into everyday food choices.
Claim discipline remains a commercial constraint. Food, medical nutrition, and supplement products operate under different evidence and claim expectations, making aggressive glucose or treatment-oriented language potentially limiting for consumer trust and market conversion.
CGM-linked and AI-assisted food feedback creates an emerging opportunity. Consumers can compare nutrition products with other meals within routines they already track, giving brands another way to demonstrate product relevance.
Competitive Landscape
The market includes Abbott (Glucerna), Supergut, Pendulum Therapeutics, Nestle Health Science, Metagenics, January AI, Good Measure (General Mills), and Extend Nutrition.
Abbott and Nestle Health Science participate through established glucose-oriented nutrition portfolios, while Extend Nutrition focuses on shakes and snack occasions. Supergut operates around fiber-led nutrition, Pendulum Therapeutics around microbiome-focused supplements, and Metagenics through practitioner-oriented products. January AI connects nutrition decisions with food-response data, while Good Measure brings glucose-conscious positioning into packaged snacks.
Key Developments
- July 2025: January AI expanded its app to allow users to connect their own CGM through a Terra-enabled integration. Abbott Libre was supported at launch, linking logged foods with real-time sensor readings.
- September 2025: Supergut introduced Foundational Daily Fiber, a powder formulated around multiple prebiotic fiber sources for use in drinks and foods.
- November 2025: Abbott launched an updated Ensure Diabetes Care formulation in India containing a low-glycemic carbohydrate blend along with higher fiber and protein.
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Analyst Perspective
“The revenue bottleneck is adherence rather than risk identification. Screening can create intent in one visit, but nutrition revenue appears only when the product earns a place in an ordinary meal routine. Suppliers that make the serving easy to repeat, keep the claim inside a defensible nutrition boundary, and give the buyer a clear reason to reorder will be better positioned to retain demand through 2036.”
— Anurag Sharma, Principal Consultant, Future Market Insights
About Future Market Insights
Future Market Insights (FMI) is a leading provider of market research and consulting services, offering syndicated and customized research across industries including healthcare, food & beverage, and pharmaceuticals.
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About Future Market Insights (FMI)
Future Market Insights (FMI) is a global market intelligence and consulting firm providing comprehensive market research, competitive intelligence, and strategic business insights across industries. The firm delivers detailed forecasts, technology analysis, and data-driven recommendations that support informed decision-making for manufacturers, investors, distributors, and policymakers worldwide.
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