The global packaging printing market, valued at USD 352.1 billion in 2023, is anticipated to reach USD 433.4 billion by 2030, exhibiting a Compound Annual Growth Rate (CAGR) of 4.2% during the period from 2023 to 2030. Factors contributing to this growth include the expansion of the packaging industry, the increasing demand for visually appealing products, the need for product differentiation, and advancements in technology.
The rise in demand for digital printing within the packaging sector presents a significant opportunity for packaging printing, as the digital printing market is experiencing rapid growth. Furthermore, the growth of the food and beverage as well as the personal care and cosmetics industries is expected to drive the demand for packaging printing in the upcoming years.
Market Dynamics of Packaging Printing
DRIVERS: Increasing Demand for Innovative Printing
The market for packaging printing is being driven by the growing demand for innovative printing solutions. This demand has led to the adoption of advanced printing processes such as digital printing and three-dimensional (3D) printing. Digital printing offers advantages such as streamlined processes, consistent printing, reduced waste, shorter turnaround times, and cost-effectiveness for smaller print volumes. 3D printing enables the creation of realistic illustrations and provides faster printing speeds compared to traditional methods, while also promoting sustainability and delivering superior image quality.
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RESTRAINT: High Initial Capital Investment
One of the key restraints in the packaging printing market is the substantial initial capital investment required to establish manufacturing and printing facilities. Setting up plants and acquiring printing equipment involve significant costs. For example, a rotogravure press can cost around USD 1 million, whereas a lithographic press is more affordable. However, advancements in printing technologies are gradually phasing out lithographic printing to meet the demands of a highly competitive market. Offset printing, another popular process, also necessitates considerable investments in equipment, such as flexography presses, offset printers, and rotogravure presses, as well as other materials like inks, energy, and paper. This poses a challenge for new entrants or those seeking to upgrade their printing technologies.
OPPORTUNITIES: Growing Demand for Sustainable Printing
The increasing demand for sustainable printing practices presents opportunities for growth in the packaging printing market. Sustainable printing involves the use of recycled and renewable resources, aiming to minimize the environmental impact of printing. Process-free plates, such as cold press plates, help eliminate volatile compounds, while digital printers save time and resources by avoiding plate replacement. Water-based and UV-curable inks reduce emissions of volatile organic compounds, reducing the environmental footprint of printing. The rising awareness and demand for sustainable printing methods contribute to the market’s expansion.
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This research report categorizes the packaging printing market based on type, printing technology, printing ink, application, and region.
On the basis of type:
- Corrugated
- Flexible
- Folding cartons
- Label & Tags
- Others (includes Wood & Textile)
On the basis of printing technology
- Flexography
- Gravure
- Offset
- Screen Printing
- Digital
On the basis of printing ink
- Solvant-based
- UV-based
- Aqueous
- Others (Latex inks, dye sublimation ink, and eco-solvent & solvent UV)
On the basis of application
- Food & beverage
- Household & cosmetics
- Pharmaceutical
- Others (includes automotive and electronics industries)
On the basis of region:
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- South America
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