Recently, AR and VR can be said to be very lively. Of course, one of the most eye-catching is Apple’s (AAPL) Vision Pro. This device innovatively integrates AR and VR and brings the concept of spatial computing to the consumer market, which has successfully attracted the attention of the tech community.
AR/VR New Products Blossom in Comparison to Vision Pro
Shortly after the Vision Pro was launched, several manufacturers, including Samsung (SSNLF) and other brands, are preparing their own headset devices in earnest.
According to media reports, Samsung is about to launch an Android version of Vision Pro, which will be fully benchmarked against Apple. Breaking news pointed out that Samsung has this headset device codenamed Moohan, the developer version will be available in October, and the consumer version will be available in March 2025.
Samsung will deliver the headset device to developers in October this year, officially announce the product information at the Galaxy S25 series launch in 2025, and go on sale in March.
In addition, Meta (META) and PICO will launch the Quest 3S and PICO 4S in the second half of 2024, both of which are priced lower than their predecessors to boost sales. On the software side, Meta will also aim to improve the quality and quantity of its platforms and applications to boost sales of its hardware terminals.
Regarding the transition from VR to AR, from niche market to mass consumer market, Zuckerberg said in response that VR is just the beginning of Facebook’s long-term goals and that it is a bridge to the future, which will be communicated using AR, which blends computer-generated images with the real world. It seems that Zuckerberg’s hidden and unspoken vision of AR has come to the fore.
Institutional long-term forecasts remain optimistic.
Some industry analysts say that Samsung has been in the XR field for a long time, but has not launched a successful product. With the success of Meta Quest, advances in mixed reality computer vision, and the release of Apple Vision Pro, Samsung may have seen the huge potential of the XR market and decided to return to the VR camp.
On the other hand, on July 16, market research firm Omdia published a new study. It shows that Omdia is optimistic about the long-term outlook of the XR market, expecting shipments of near-eye displays to grow rapidly from 2027 onwards, reaching 92.9 million pieces by 2030.
According to Omdia, the leading brands in the XR market are now making a concerted effort to boost sales, with Meta and PICO in particular set to launch the Quest 3S and PICO 4S in the second half of 2024, both of which are priced lower than their predecessors, to boost sales. Regarding the volatility of the market, Omdia said that shipments of near-eye displays are expected to grow more significantly in the future due to the inevitable shift from single to dual displays.
WiMi energizes the AR/VR market.
Undoubtedly, the blossoming status quo of the AR/VR track is a huge benefit for the industry’s development, and the fact that many manufacturers are focusing their attention on this field just proves that today’s XR industry is still a blue ocean. It is understood that WiMi Hologram Cloud (WIMI), the leading AR/VR manufacturer, with its market breakthroughs in VR/AR, 5G, AI, holographic AR and other product areas, as well as its R&D technology and productization advantages, to further grasp the industry winds and will be moving towards a new stage of high-quality development.
WiMi, a company that has long been engaged in the research and development of virtual reality, augmented reality and other related software, provides services and solutions related to digital technology and continuously develops and applies creative digital cultural content, such as virtual reality games, virtual live broadcasting, and educational applications.
Currently, against the backdrop of industrial opportunities in application fields such as XR and AI, and continued expansion of the market in multiple industries, WiMi plans to increase its investment in the research and development of digital products in 2024, including the simultaneous advancement and release of AI digital human products and meta-universe products. It can be said that promoting the long-term healthy development of the enterprise and enhancing investors’ confidence in the Company through continuous R&D and expansion of new businesses is becoming a strong driving force for WiMi’s steady growth in future performance.
Conclusion
With the rise in popularity of AI and meta-universe concepts, rapid influx of capital, accelerated pace of new product releases, and gradual opening of the consumer-grade market, the global AR/VR market has been injected with tremendous vitality. According to people familiar with the matter, Apple recently said that its “new headset” device already has “more than 2,000” apps five months after its launch in the U.S. market. The new headset, which can switch between virtual reality and augmented reality, has also become the beginning of a taste of what’s in store for people and is gradually making its way into everyday life – in short, Apple believes the Vision Pro will change the way millions of people work and play.
