Home Fragrance Market Value Chain, Stakeholder Analysis and Trends 2029

Home Fragrance Market

Global Home Fragrance Market was valued at USD 9.83 billion in 2022 and is projected to reach USD 14.62 billion by 2029, growing at a CAGR of 5.8% from 2023 to 2029.

Global Home Fragrance Market Report Overview

The Global Home Fragrance Market report is based on primary and secondary data, and uses various analytical tools, such as SWOT, Porter’s Five Forces, PESTLE, and the bottom-up approach. The report provides a segment-wise and region-wise analysis of the Global Home Fragrance market, which helps to understand the market structure and is useful for investors who are considering investing in the market.

Global Home Fragrance Market Report Scope and Research Methodology

The report provides insights into the emerging trends, market drivers, growth opportunities, and restraints that are shaping the Global Home Fragrance industry. It also provides an in-depth analysis of the Global Home Fragrance market segments and their sub-segments, as well as the regional markets.

The report aims to provide historical data and forecast revenue growth at the global, regional, and country levels. The key methodology used by the MMR team is data triangulation, which involves data mining, analysis of the impact of data variables on the Global Home Fragrance market, and primary (industry expert) validation.

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Secondary data was collected from the annual or financial reports of market players, as well as paid and free databases. Primary data was collected by interviewing Global Home Fragrance industry experts. The bottom-up approach was used to estimate the regional and global Global Home Fragrance market size. PESTLE analysis was used to identify the macro and microeconomic factors influencing the market growth. SWOT analysis was used to assess the strengths, weaknesses, opportunities, and threats of market players and the Global Home Fragrance industry.

Global Home Fragrance Market Regional Insights

Major countries in each region are included in the report according to their revenue contribution to the global Global Home Fragrance market. The study includes a region-wise detailed analysis of the Global Home Fragrance market. The regions are: North America, Asia Pacific, Europe, Latin America, the Middle East, and Africa.

Global Home Fragrance Market Segmentation

by Product Type

Sprays and sachets

by Application


by Distribution Channel

Specialty stores
Department stores
Online retail platforms
direct sales
Other distribution networks

by Fragrance Category


by Vertical

Luxury packaging
Minimalist packaging

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Global Home Fragrance Key Players

1. Bath & Body Works
2. Yankee Candle
3. The Body Shop
4. L’Occitane
5. Jo Malone
6. Procter & Gamble
7. S.C. Johnson & Son
8. Reckitt Benckiser
9. Newell Brands
10. Godrej Consumer Products
11. Nest Fragrances
12. Voluspa
13. Aura Cacia
14. Illume
15. Woodwick
16. Scentsational Brands
17. Sol de Janeiro
18. Candles by Capri Blue
19. Skandinavisk
20. Boy Smells
21. Byredo
22. Maison Margiela
23. Diptyque
24. Le Labo
25. Tom Ford

Key questions answered in the Global Home Fragrance Market are:

  • What was the Global Home Fragrance Market size in 2022?
  • What is the expected Global Home Fragrance Market size by the end of the forecast period?
  • What are the global trends in the Global Home Fragrance Market?
  • What are the upcoming industry End-Use Industry and trends for the Global Home Fragrance Market?
  • What are the recent industry trends that can be implemented to generate additional revenue streams for Global Home Fragrance Market?
  • How is the intervention from regulatory authority shaping the Global Home Fragrance Market?
  • What growth strategies are the players considering to increase their presence in Global Home Fragrance?
  • Who are the leading companies and what are their portfolios in Global Home Fragrance Market?
  • What are the major challenges that the Global Home Fragrance Market could face in the future?
  • Who held the largest market share in Global Home Fragrance Market?

Key Offerings:

  • Detailed Market Overview
  • Market Share and Size
  • Market Forecast by Revenue | 2023−2029
  • Market Dynamics – Growth Drivers, Restraints, Investment Opportunities, and Key Trends
  • Market Segmentation – A detailed analysis of segments and sub-segments
  • Competitive Landscape – Top Key Vendors and Other Prominent Vendors
  • Key Opinion Leaders
  • Industry Recommendations

About Maximize Market Research:

Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.

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