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Global Search Engine Optimization (SEO) Services Market is Expected Reach $217,846.0 Million in 2030

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Market Definition

Search engine optimization (SEO) service is the strategic process of affecting the visibility of a website or a web page in a web search engine’s unpaid results, also known as natural or organic search results, which includes a listing called the SERPs (search engine results page).

Market Size Analysis:

According to a report by Altus Market Research titled, “Search Engine Optimization Services Global Market 2022 Opportunities And Strategies To 2030: COVID-19 Impact and Recovery Including: By Type Of Entity: (Agencies SEO Services; Freelancers SEO Services); By Size Of Client Firm; By End-User“, the global search engine optimization services market reached a value of nearly $46,656.2 million in 2020, having increased at a compound annual growth rate (CAGR) of 16.7% since 2015. The market is expected to grow from $46,656.2 million in 2020 to $103,236.2 million in 2025 at a rate of 17.2%. The market is then expected to grow at a CAGR of 16.1% from 2025 and reach $217,846.0 million in 2030.

Market Growth by Key Players:

The SEO services market is highly fragmented with a large number of small players in the market. The top ten competitors in the market made up to just 0.44% of the total market in 2020. This can be majorly attributed to wide presence of niche and local players who cater to the specific requirements of various companies across geographies. High fragmentation can also be attributed to large presence of freelancers who work independently.

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Market Growth Drivers:

  • Growth in the historic period in the search engine optimization services market resulted from growth in digital media consumption, rise in penetration of smartphones and internet services, digital empowerment of older generations, and favorable government initiatives. The market was restrained by user protection law, low education levels in emerging economies, and introduction of digital tax.
  • Going forward the increase in digital advertising revenues, emergence of affordable internet in developing countries, growing digital native population, and increase in social media usage. Factors that could hinder the growth of the market in the future include continuous unique content requirement by SEO providers, and rising in-house team and online SEO tools.

Market Growth by Segments:

The SEO services market is segmented by type of entity of entity into agencies and freelancers.

The agencies market was the largest segment of the search engine optimization services market segmented by type of entity of entity, accounting for 81.1% of the total in 2020. Going forward, the freelancers’ segment is expected to be the fastest growing segment in the search engine optimization services market segmented by type of entity of entity, at a CAGR of 17.4% during 2020-2025.

The search engine optimization services market is also segmented by size of client firm into small and medium enterprises (SMES) and large enterprises. The small and medium enterprises (SMES) market was the largest segment by size of client firm, accounting for 71.6% of the total in 2020. Going forward, the small and medium enterprises (SMES) segment is expected to be the fastest growing segment in the SEO services market segmented by size of client firm, at a CAGR of 17.23% during 2020-2025.

Market Growth by End Users:

The search engine optimization services market is also segmented by end-use industry into professional services, real estate, recreation, hospitality, Ecommerce, IT services, and others. The professional services market was the largest segment of the search engine optimization services market segmented by end-use industry, accounting for 42.4% of the total in 2020. Going forward, the Ecommerce segment is expected to be the fastest growing segment in the SEO services market segmented by end-use industry, at a CAGR of 20.1% during 2020-2025.

The web content, search portals and social media market is the wider market of which search engine optimization services market is a segment. The search engine optimization services was the fourth largest segment in the web content, search portals and social media market, accounting for 11.0% of the total in 2020. The other segments in the web content, search portals and social media market include internet search portals, social media, and digital publishing and content streaming.

Market Growth by Region:

Asia Pacific was the largest region in the global search engine optimization services market, accounting for 32.9% of the total in 2020. It was followed by North America, Western Europe and then the other regions. Going forward, the fastest-growing regions in the SEO services market will be Africa, and South America where growth will be at CAGRs of 23.4% and 20.4% respectively. These will be followed by Middle East, and Asia Pacific, where the markets are expected to register CAGRs of 19.4% and 17.3% respectively.

COVID-19 Impact

The coronavirus pandemic caused a global economic slowdown and impacted various industries across the world, including the search engine optimization services market. Nationwide lockdowns and restrictions on activity to contain COVID-19 are disrupting supply chains and affecting manufacturing worldwide.

Competitive Landscape –

Major Players covered in the report include, Searchmetrics, SEMrush (US), Boostability, Adlift, Straight North, SAG ipl, SEO.in, TechMagnate, SEO Valley, SEOTonic, SEO Discovery, PageTraffic, Indazo, SEO Agency, SEO Shifu, GMA, Netconcepts, Digital Marketing Agency (DMA), Hangzhou SEO Network Technology, R1SEO, Webguru Tokyo, Info Cubic, One Egg Digital, Sparro, Newpath Web, Digital Next, Web Design Korea, DDB Group, Cartoozo, Genie Crawl, Custard Online Marketing, Pearl Lemon, iCONQUER, Boostability, Indexsy, DAC Media, Develoop Software, Webbing, Amplifica, Indigoextra Ltd, Delante, Onely, MiroMind, Strategiczni.pl, Comrade Web, Flatstack, Nimax, InsightWhale, AppCraft, NNC Services, Danco Vision, JML Network, Xivic, SEO Cupcake, SocialSEO, SmartSites, Lounge Lizard, Conklin Media, SEOValley, Ignite Visibility, WEBITMD, Blue Fountain Media, Page traffic, LSEO, BlueHat Marketing, Gustin Quon, Local SEO Search, SEoplus+, The Status Bureau, Wisdek, Punto Rojo, Selfish, Websense, Tom Vega Marketing, Sherlock Communications, Biziil Inbound Marketing, Goomark, Criação de Sites Profissionais AlanPereira.com, Mago SEO, Maudy SEO Consultant – Website Optimization, SEO Fernando, Curacautin – SEO and Mkt Digital, WPSEO, SEO Marketing, Digital Marketing Agency, Spiralytics Agency, marketingagency.io, Bruce Clay, Inc., BeOnTop, Professional SEO company TrustCorp, Zarief, Traffic, Brain Space, Angora Media, KeyScouts, Mobupps, SEO Studio, Storyteller, Web SEO Online, BlueMagnet, TopLine Comms, Digital Marketing Agency, Spiralytics Agency, VJG InteractiveStud,

Market: Trend-based Strategies

Market-trend-based strategies for the search engine optimization services market include the use of rich snippets, focus on visual content, video content optimization, mobile optimization, page experience signal, voice search, extensive keywords research, and use of featured snippet. Player-adopted strategies in the SEO services market include expansion of workforce, focus on SEO as a critical strategy for growth and brand recognition, expansion of ad word management software product line, opening up new branches and offices, and strategic collaboration and partnerships to improve technologies used.

Growth Strategies by Altus Market Research for Companies in the Market:

To take advantage of the opportunities, The AMR recommends the search engine optimization services companies to use of rich and featured snippets, focus on visual content, focus on mobile optimization, focus on extensive keyword research, focus on expanding through collaborations, provide a subscription revenue model, offer value-based pricing, leverage technology to maximize reach, focus on post purchase services, and focus on fast-growing end-use industries.

Future Investment Opportunities:

The top opportunities in the search engine optimization services market segmented by type of entity of entity will arise in the agencies segment, which will gain $45,781.1 million of global annual sales by 2025. The top opportunities in the search engine optimization services market segmented by size of client firm will arise in the small and medium enterprises (SMES) segment, which will gain $40,556.7 million of global annual sales by 2025. The top opportunities in the SEO services market segmented by end-use industry will arise in the professional services segment, which will gain $22,020.7 million of global annual sales by 2025. The search engine optimization services market size will gain the most in the USA at $14,206.6 million.

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