Worldwide beach towel sales are valued at US$ 26.84 million in 2022 and are predicted to increase at a CAGR of 3.4% between 2022 and 2032. As such, the global beach towels market is expected to reach a valuation of US$ 38 million by the end of 2032.
The increased interest among travellers in beach tours is one common yet significant reason driving the growth of the beach towel industry. Beach towel sales are also increasing with the rising number of couples across the world visiting beach tourist destinations. Customers typically prefer purchasing beach towels online since it gives them the choice of selecting towels from a vast variety of top beach towel brands and kinds. Online sales of beach towels and rising beach tours are expected to boost global beach towels market sales growth.
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Key Trends:
- Eco-Friendly Materials: There is a growing demand for beach towels made from sustainable and eco-friendly materials. Consumers are increasingly environmentally conscious, and they prefer towels made from organic cotton, bamboo, or recycled materials.
- Vibrant and Unique Designs: Beach towels with eye-catching, vibrant designs and patterns are popular. Customized and uniquely designed towels are in high demand as consumers seek individuality and style at the beach.
- Microfiber Towels: Microfiber beach towels have gained popularity due to their lightweight, quick-drying, and sand-repellent properties. They are ideal for beachgoers who value convenience and ease of use.
- Compact and Travel-Friendly Towels: Compact, foldable, and easily packable beach towels are trending. Travelers and adventurers prefer towels that take up less space in their bags.
- Luxury and Premium Towels: Some consumers are willing to invest in high-quality, luxury beach towels made from premium materials like Egyptian cotton. These towels offer superior comfort and durability.
Competitive Landscape:
“Innovation of Products & Strategic Alliances with Technology Vendors – Prime Focus of Beach Towel Manufacturers”
Many fabric manufacturers are experimenting with fresh ideas for the materials used to make beach towels. To make the towel sand repellent, eco-friendly, antibacterial, lightweight, and quick to dry, some businesses even use recycled cloth.
Sand can simply slide off towels made of cutting-edge materials rather than getting caught in the fibres like it would with a typical cotton towel.
Additionally, businesses are working to create towels that can hold three times their weight in water and are extremely portable, allowing a full-sized towel to be folded up to the size of a large burrito when the room is at a premium. Therefore, the development of fabric innovations employed in towel design would support manufacturers’ revenue growth.
To work together to provide high-quality beach towels, major players in the market for beach towels are concentrating on product innovation and strategic alliances with technology providers.
Key Segments Covered in Beach Towels Industry Research
· By Shape :
- Rectangular Beach Towels
- Round Beach Towels
- Others
· By Size :
- Large Beach Towels
- Extra Large Beach Towels
· Beach Towels Market by Fabric :
- Cotton Velour Beach Towels
- Microfiber Beach Towels
- Chamois Beach Towels
- Others
· By Distribution Channel :
- Online Sales of Beach Towels
- e-Commerce
- Company-owned Websites
- Offline Sales of Beach Towels
- Hypermarkets/Supermarkets
- Departmental Stores
- Others
· By Region :
- North America
- Latin America
- Europe
- East Asia
- South Asia &
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How will be insights and market estimations provided in the Fact.MR report on the Demand of Beach Towels make a difference?
- The study takes a closer look at the major economic turmoil, with a focus on the recent COVID-19 pandemic disruptions
- The assessment of key growth dynamics highlights the attractiveness of new automation technologies and offers readers insight on the prospect of these during the forecast period
- The study tries to offer a balance perspective of the opportunities in mature and the most lackluster markets
- Provides scrutiny of the industry trends that have shaped recent government policies
- Provides an account of major breakthroughs in all segments that might change the course of the market considerably
- Provides an incisive analysis of socio-political milieu in which the key markets operate, and how will that influence the lucrativeness of the overall Beach Towels Market
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