Savvy business owners know how to leverage the holiday season to boost sales, enhance their brands, and build relationships with customers. It’s a unique opportunity that only comes around once per year. What’s the solution? Using signage that is well-placed and attractive is a great first step. Creative signage not only drives sales but also contributes positively to the season’s festive atmosphere. Happy shoppers, when given just the right amount of encouragement, spend more on your company’s goods and services. Here are six ways to make the magic happen.
1. Add Relevant In-Store Messages
When executed properly, an in-store signage holiday strategy can lead to a substantial number of impulse purchases. That’s because the entire signage environment can have a profound effect on the behavior of shoppers, particularly during November and December.
In addition to on-the-spot purchases, clever in-store signs have the potential to add to the customer’s overall experience. Consider trying playful ideas like “Mrs. Klaus loves this comforter” or “Special North Pole discount on all long-sleeve men’s shirts.” Approach the challenge with a fun attitude, and don’t be shy about experimenting with bold colors, “snowflake” type fonts, and wintry illustrations.
2. Think “Digital”
Merchants who use modern digital signs have plenty of creative signage options at their disposal. Digital signage is easy to update, gives shoppers instant information about price changes, and is surprisingly easy to manage. Many owners use touchscreens, LED screens, and rolling messages in teletype style to capture the attention of consumers during the year’s busiest shopping months. Plus, digital signage makes it simple for managers to rotate advertisements and announcements, offer real-time price cuts, and focus on features and products for a set time period.
3. Brighten Up Directional Signs
Companies of all sizes, from one-person retail kiosks to mega-corporations like Apple, spruce up their signage during the year-end shopping season. Add a fun element to everyone’s shopping experience by transforming boring directional signs into festive, helpful ones.
You can not only promote specials but also assist shoppers who need help navigating the store. Leverage the power of holiday-centered graphics and humorous phrasing like, “Follow Rudolph’s nose to 50% off in the women’s shoe department.” People can get caught up in stressful moods during hectic shopping trips, so give them a bit of humor and lightheartedness to soothe their emotions.
4. Use Seasonal Displays and Banners
Business owners spend more on advertising during the last two months of the year. It makes good sense to invest in banners and displays that include seasonal touches. Use loud colors and positive imagery to grab shoppers’ attention. Use banners to broadcast major deals like “40% Off All Winter Clothing Until Dec. 25” or “Get a $100 Credit When You Buy $400 Before Midnight Tonight.” Do the same with window displays and sidewalk advertising boards.
‘Tis the Signage Season
Few consumers appreciate the importance of signage. The form and content of messages they see while shopping affect them in both obvious and subtle ways. That’s why it’s imperative to adapt your company’s signage to accommodate the holiday season’s unique spirit. Embracing the holiday concept in all your year-end signage is a smart way to help your business make the most of the season’s celebrations.
