Allied Market Research published a report, titled, “Bird Feeder Market by Type (Window Feeders, Tube Feeders, Hopper Feeders, Platform Feeders, Others), by Material (Metal, Plastic, Glass, Others), by Mount Type (Pole, Hanging, Window, Others), by Distribution Channel (Supermarkets and hypermarkets, Specialty Stores, Other Retail Stores, Online): Global Opportunity Analysis and Industry Forecast, 2021-2031.” According to the report, the global bird feeder industry was pegged at $1.1 billion in 2021, and is estimated to garner $2.1 billion by 2031, witnessing a CAGR of 6.5% from 2022 to 2031. The report provides an in-depth analysis of changing market trends, key investment pockets, top segments, regional landscape, value chain, and competitive scenario.
Drivers and Opportunities
Increase in adoption of birds as companion and surge in awareness regarding the health benefits of having pets as companion coupled with rise in pet humanization have boosted the growth of the global bird feeder market. Moreover, increase in nuclear families due to urbanization supplements the demand for birds as pets. Over the last few years, people have become more inclined toward aviculture, gardening, and avitourism, which fuels the interest in bird and feeding wild birds. On the other hand, technological developments and incorporation of digital technologies including artificial intelligence, smartphone, augmented reality, Wi-Fi, and digital cameras in bird feeds would open new opportunities in the future.
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Key Investment Drivers
The market’s expansion is underpinned by several long-term growth catalysts:
Rising adoption of birds as companion animals: Birds are among the most popular pets globally, valued for their ease of care, long lifespans, and the emotional companionship they provide. Growing awareness of the health and psychological benefits of pet ownership, combined with the rise of nuclear families in rapidly urbanizing societies, is driving sustained demand for bird feeders across both indoor and outdoor settings.
Surge in birdwatching and avitourism: Interest in birdwatching has expanded dramatically in recent years, particularly following the COVID-19 pandemic, which introduced millions of new participants to outdoor nature observation as a mentally restorative hobby. According to the U.S. Fish & Wildlife Service, approximately 45 million Americans aged 16 and above were identified as birdwatchers as early as 2016 – a figure that has grown substantially since. This expanding hobbyist community represents a deeply engaged and consistently spending consumer segment.
Cultural engagement in the UK and Europe: Birdwatching and wild bird feeding are deeply embedded cultural activities across Europe, particularly in the UK and Italy. It is estimated that 50% to 60% of UK households feed wild birds in their backyards and gardens – a remarkable adoption rate that underscores the market’s cultural depth and consumer spending reliability in the region.
Pet humanization and premiumization trend: The rising trend of treating pets – including birds – with the same care and consideration as family members is driving pet owners to invest in higher-quality, aesthetically appealing, and functionally superior bird feeders that reflect their emotional commitment to animal welfare.
Digital technology integration: The incorporation of technologies including artificial intelligence, augmented reality, Wi-Fi connectivity, digital cameras, and smartphone integration into next-generation smart bird feeders is opening an entirely new premium product category – one that appeals strongly to younger, tech-savvy consumers and birdwatching enthusiasts who want data-driven wildlife engagement experiences.
Growing interest in gardening, aviculture, and outdoor living: The post-pandemic surge in home gardening, aviculture, and outdoor lifestyle activities is reinforcing consumer interest in bird feeding as an accessible, nature-connecting daily ritual that complements broader outdoor living product categories.
While concerns around plastic waste and sustainability in manufacturing, as well as regulatory pressures on plastic use in developed markets, present evolving challenges, manufacturers are proactively responding with eco-friendly, recycled material product lines that align with sustainability expectations.
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Emerging Opportunities
From an investment standpoint, the market presents compelling opportunities:
Smart and AI-powered bird feeders: The integration of digital cameras, AI-based bird species identification, and smartphone connectivity into bird feeders represents one of the most exciting and highest-growth product innovation frontiers in the market. These premium smart feeders appeal to tech-forward birdwatching enthusiasts and are positioned to command significantly higher price points and margins compared to conventional products.
Sustainable and eco-friendly product development: Growing government initiatives to reduce plastic use and promote environmental sustainability – combined with strong consumer demand for green products in developed markets across Europe and North America – are creating a compelling opportunity for manufacturers to develop and market bird feeders made from recycled plastics, reclaimed wood, and other sustainable materials.
Online retail channel acceleration: The online sales channel is the fastest-growing distribution segment, fueled by the rising global internet penetration – with approximately 64% of the global population having internet access in 2021 according to the International Telecommunication Union – expanding adoption of online pet shops, and the convenience of home delivery for a product category that benefits from broad online product discovery and community-driven purchasing recommendations.
Asia-Pacific aviculture and avitourism growth: Asia-Pacific is the fastest-growing regional market, driven by a surge in bird adoption as pets, rising demand for window-mounted feeders in dense urban environments, growing penetration of aviculture practices, and an expanding avitourism sector across China, India, Japan, Australia, and New Zealand – all representing significant untapped consumer bases for bird feeder manufacturers.
Window feeder urbanization opportunity: Rapid global urbanization – with the United Nations projecting that 68% of the global population will live in urban areas by 2050 – is shrinking residential living spaces and creating structural, long-term demand for compact, window-mounted bird feeders that allow urban dwellers to engage with wild birds despite limited outdoor space.
The tube feeders segment to hold its lead in terms of revenue during the forecast period
Based on type, the tube feeders segment contributed to the highest market share in 2021, contributing to more than two-fifths of the global bird feeder market, and is estimated to maintain its leadership status during the forecast period. This is due to rise in urbanization coupled with increase in global population. However, the window feeders segment is projected to witness the largest CAGR of 7.4% from 2022 to 2031, owing to lack of space for gardening and backyard space.
The plastic segment to maintain its lead position during the forecast period
Based on material, the plastic segment held the highest market share in 2021, accounting for nearly three-fifths of the global bird feeder market, and is expected to maintain its lead position during the forecast period. The plastic feeder is portable and lightweight, which makes it simpler to clean and maintain. This supplements the growth of the segment. However, the metal segment is projected to manifest the fastest CAGR of 7.4% from 2022 to 2031.
The hanging segment to hold the largest share during the forecast period
By mount type, the hanging segment held the largest share in 2021, accounting for nearly two-fifths of the global bird feeder market, as it facilitates in keeping both feed and water for visiting the pet birds and it keeps the birds and feed protected from the cats and squirrels. However, window segment is expected to register the highest CAGR of 7.8% during the forecast period, owing tohigh demand among birders who have less garden space, patio, and balcony.
The online segment to manifest the highest CAGR through 2031
By distribution channel, the online segment is expected to register the highest CAGR of 7.2% during the forecast period, due toincrease in adoption of smartphones and surge in access to internet. However, the specialty stores segment held the largest share in 2021, accounting for nearly two-fifths of the global bird feeder market.
Europe to maintain its dominance in terms of revenue by 2031
Based on region, global bird feeder market across Europe contributed to the highest share in terms of revenue in 2021, accounting for around two-fifths of the market, and is expected to maintain its dominance in terms of revenue by 2031. This is due to presence of huge number of birders, gardeners, aviculturists, and pet bird owners. However, market across Asia-Pacific is projected to manifest the fastest CAGR of 7.2% during the forecast period.
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Leading Market Players:
- Aspects, Inc.
- Bird Buddy
- Backyard Nature Products
- Droll Yankees
- Central Garden & Pet Company
- First Nature
- Duncraft
- Kaytee Products, Inc.
- Harris Farm, LLC.
- Nature’s Way Bird
- Kettle Moraine
- Wild Bird Habitat Store
- Songbird Essentials
- Woodlink Ltd.
- Wild Birds Unlimited, Inc.
