According to the source, the EU’s goal is to become a world leader in the XR industry to promote XR industry standards, skills, and plans. The European Commission is confident about the prospects of virtual reality, mixed reality, and related fields. According to a Verified Market Research report, the XR is expected to create 860,000 new jobs in Europe by 2030, including in non-EU countries such as the UK.
The XR sector has much room for growth
‘We are going to take this competitive advantage to a new level.’According to the working documents of the European Commission staff, the development potential of XR mixed reality technology in Europe is huge, and there is still a lot of room for development beyond the dominant areas of gaming, media, and entertainment.
The XR concept has been on the ground for years, and the field is moving from using physical controllers to hand and eye tracking.
With the continuous development of various kinds of virtual reality technologies, the collection of AR / VR / MR XR and other technologies has also become the forefront field in the field of science and technology. More and more technology brands have entered the market one after another. The future of XR mixed reality technology is developing steadily.
The XR field needs a leader
A few weeks ago, Apple (AAPL) showed us the ——Vision Pro, the highest-quality hybrid reality device available today. It impresses with a finger and eye control interface. The key point why Apple’s shock caused the industry is that Vision Pro finally made XR break through the identity of “game console”, really integrate into the daily life scene, and find the organic combination of people and technology.
Apple launched its first headset, which is seen as the most anticipated revolutionary product since Jobs launched the iPad in 2010. At the same time, it indicates that the technology terminal has officially entered the XR era, and the mixed reality headset is also the most promising to undertake smartphones and become the next generation of universal computing devices.
It is no exaggeration to say that Vision Pro should be the highest level of all its devices. Apple has applied for more than 5,000 patents for Vision Pro in the past eight years, with a deep technical reserve. As Apple’s main competitor, it has been reported that Meta(META) is also stepping up its XR business, and it is expected to reach a partnership with Tencent to officially enter the Chinese market.
Looking back now, Meta bought Oculus, founded only two years ago in 2014 for $2 billion, Silicon Valley venture capital began to spend money on this track, and VR and AR ecology began to enrich, Meta is indispensable. After Meta acquired Oculus, it did help Oculus accelerate the development process, and launched Oculus Rift in 2016, becoming the most popular headset in the market that year.
As of the first quarter of 2023, Quest2 has sold 20 million units worldwide, giving Meta a commanding leading position in the VR market, with a market share of 75%. Just four days before Vision Pro launched, Meta launched a new generation of Quest 3. In addition to the chip and gamepad upgrade, the headset is no longer just VR, but the MR-enabled video see-through, similar to Apple’s headset video perspective technology, which is the focus of the upgrade.
At present, the Quest sequence has started from the field of entertainment, games, and fitness, trying to make hot-style applications and good ecology, and you can see the Quest hardware optimization for these scenarios, including Quest in the case of support gesture operation also insist on a handle, Meta does an important reason is to adapt to all kinds of the game application.
According to public information, holographic AR giant WiMi Hologram Cloud (WIMI) is focusing on solutions services in the XR field. In the past two years, the company’s XR business has grown rapidly. Combined with a variety of application scenarios, it has launched several portable XR headsets and other products, forming a series of product forms. Whether it is the technology accumulation in hardware or the layout investment in software ecology, WiMi Hologram CloudXR’s innovation in hardware equipment and content software is obvious to all, and it is increasing its investment in digital marketing business to improve its competitiveness in the XR field.
There have been several waves of venture capital in the past few years, but the underlying technology and hardware were immature. As a leader in the field of XR, WiMi Hologram Cloud continue to strengthen the layout of the perception experience technology, 5G, light field display basic technology maturity beyond a commercial critical point, at the same time has the world’s leading innovative XR solutions and serviceability, under the blessing of software and hardware has been flexible to meet the diversified needs of customers, help promote the development of the whole XR industry.
As an important frontier direction of the new generation of information technology, the XR industry is a major forward-looking field of the digital economy. It is worth noting that WiMi Hologram CloudXR technology is accelerating to empower thousands of industries, and new technologies, new models, and new business forms emerge in an endless stream. In the field of industrial manufacturing, XR technology has become a new generation of productivity tools, widely used in r & D and design, production optimization, skill training, cross-regional collaboration, and other links. WiMi Hologram Cloud It ents a new form of digital manufacturing with virtual and real integration and continues to enter the strategic window period of product upgrading and integration application as the main line.
To sum up
According to a report released by market research firm Counterpoint Research, more than 11 million XR devices could be sold by 2025 a year, a huge jump compared to the current 1.8 million a year. XR is widely believed by the industry to replace smartphones as the next generation of mobile platforms. Recently, with the increasing popularity of ChatGPT, artificial intelligence, and XR fields have also attracted wide attention. How to create a lush XR content ecosystem in the future will become the next battle for the industry.
