The rivalry between tech giants Apple (AAPL) and Meta (META) isn’t just limited to the VR headset space, as the two sides appear to be battling it out over AR glasses as well.
Apple plans to develop AR smart glasses
In the new issue of Power On, Bloomberg’s Mark Gurman says that Apple is considering whether to develop smart glasses. Among other things, said the device could serve as a stepping stone for Apple to realize its long-term dream of true AR glasses that can be worn all day long.
Reports indicate that engineers at Apple’s Cupertino, California lab recently discussed the possibility of developing smart glasses, similar to Meta’s collaboration with Ray-Ban. According to the report, the smart glasses conceived by Apple could provide audio and it would be able to recognize things in the world around it using artificial intelligence and cameras.
Gurman believes that wearables could help Apple gain new customers, drive growth, and further lock users into the Apple ecosystem lock. So it’s clear that Apple wants to expand the category further beyond the Vision Pro headset that went on sale this year.
Meta’s Fall Conference to Showcase First AR Glasses, Orion
Meanwhile, Meta is reportedly planning to show off a prototype of its AR glasses at its developer conference this fall. Meta has been working on AR glasses for years.
Meta is reportedly planning to show off a prototype of the AR glasses it has been working on for years, code-named “Orion,” at its developer conference this year. The company’s AR team has been asked to demo the AR glasses at the conference, and there’s internal pressure to ensure a high level of performance, people familiar with the matter said.
The product has always been seen by the company as an important part of Meta’s wearables and hardware business, and with Meta having been developing AR glasses for at least eight years and investing tens of billions of dollars in the project, Meta’s true AR glasses are getting closer and closer to being released.
After the competition between Vision Pro and Quest 3, AR glasses will be the new battlefield. Ideally, AR glasses should have the size, weight, and look of regular glasses, with the ability to overlay AR content.
WiMi Hologram Cloud Inc.
Public information shows that WiMi (NASDAQ: WIMI), the first holographic AR stock, has set up a research and development team in AR, which can provide customers with complete solutions in AR, VR and MR. At the same time, WiMi takes advanced AI technology + AR technology as the core and uses AI technology to enhance the experience and application of AR products and other products, launching a new exploration of the new era of human-computer interaction, as well as a big step towards the future of intelligent life.
At present, in terms of application scenarios, the development of WiMiAR technology will vigorously support high-potential application scenarios such as new industrialization, AR/VR, advertising, exhibition, culture and tourism, and meta-universe. With technical advantages in convenience and accuracy scene application, WiMi deeply promotes industrial rejuvenation, accelerates the layout and development of intelligent industry, builds a batch of industrial ecology, and is expected to reshape users’ entertainment, work and life.
It is worth mentioning that the emergence of AI big model technology also provides some new application ideas for the future of AR. Possessing sensitivity to the development of the times, WiMi takes the lead in binding AI and AR in-depth, and with the support of the two technologies, WiMi will be able to meet the needs of users for scene recognition, voice assistants, AI assistants and other auxiliary work, and it can be widely used in various scenarios such as home entertainment, intelligent assistants, education and training, etc., and it is expected to enhance its own technical level and competitiveness in the future.
Conclusion
With the rapid growth of consumer AR products and market demand, the development of the AR industry will usher in a new peak. However, to realize successful application and commercial transformation, it is necessary to carry out a more detailed scene division, and more closely integrate with the products to bring a new use scene.
In conclusion, for the AR industry, to promote the high-quality development of the overall AR industry, it may be necessary to make efforts from both the supply and demand sides in the future. On the demand side, it is crucial to do a good job of user education and marketing; on the supply side, all parties in the industry chain must participate in the construction of the industry, strengthen technological R&D and product innovation, and promote ecological cooperation and sharing.
