Brown rice is a whole grain rice with the inedible outer hull removed. This kind of rice sheds its outer hull or husk but the bran and germ layer remain on, constituting the brown or tan colour of rice. Brown rice and white rice have similar amounts of calories and carbohydrates. Between 72 and 82% of the dry weight of brown rice is starch, of which the majority is in the form of digestible starch. Brown rice therefore has the lowest protein and fiber content of cereal grains but the highest starch and carbohydrate content whilst its energy content is the second highest, after oats. Due to the low dietary fiber content there was a delay before the US FDA considered brown rice as a whole grain.
Global Brown Rice Market size was valued at USD 10.4 billion in 2023 and is poised to grow from USD 10.94 billion in 2024 to USD 16.41 billion by 2032, growing at a CAGR of 5.2% during the forecast period (2025-2032).
These are usually preferred over white grains as they are rich in fiber, vitamins, phosphorus, selenium and magnesium. The consumption of the product is increasing due to the increasing number of people with diabetes and obesity. It is highly nutritious and considered a healthy food for growing babies and young children. Fitness-conscious consumers are on the rise. Packaging innovation, emergence of new brands and availability of ready-to-cook products will have a positive impact on industry growth.
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Brown Rice Market Recent Developments:
In September 2022, LT Foods with its strong heritage of Daawat, the Finest, and Basmati Rice for Biryani, is taking a significant step forward by combining the Daawat MasterChef culinary expertise to build a “Rice with Spice” journey by introducing a range of Ready to Cook Biryani Kits.
In March 2021, KRBL Limited extended its health food products portfolio with the product launch of brown basmati rice.
In February 2021, Lotus Foods announced the launch of new ‘heat and eat’ rice pouches to its premier line of products.
Brown Rice Market – Regional Analysis:
The Asia-Pacific region accounted for a large share of the global brown rice market due to the presence of the largest producers and consumers of the grain in the region. India, Thailand, Bangladesh and Pakistan are the major producers (total 90% of production), Thailand is the world’s largest exporter. Rise in consumer discretionary income has allowed consumers to spend on health-enhancing products. Rice and thin brown rice are the staple foods of various countries in the Asia-Pacific region, further driving the growth of the market. Lifestyle changes and the introduction of healthier diets will boost growth in the region.
Europe is the fastest growing region supporting global market growth. There is a strong trend towards specialty rice and whole grains in this region. Additionally, the region offers a huge opportunity for product demand among health-conscious consumers to boost immunity and improve overall health. Increasing penetration in various European markets such as Germany, Italy, and Spain is driving the market growth in this region.
Detailed Segmentation and Classification of the report (Market Size and Forecast – 2032, Y-o-Y growth rate, and CAGR):
The Brown Rice Market can be segmented based on several factors, including product type, application, end-user, and distribution channel.
Global Brown Rice Market is segmented by Nature, Type, Length, Short-GrainDistribution Channel and region.
Based on Nature, the market is segmented into Organic and Conventional.
Based on Type, the market is segmented into Sweet and Basmati.
Based on Length, the market is segmented into Long-Grain and Medium-Grain.
Based on Short-GrainDistribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores and Online Retail.
Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Top Market Players in Brown Rice Market are:
Ebro Foods (Spain)
SunRice (Australia)
Lotus Foods (United States)
Riviana Foods, Inc. (United States)
KRBL Limited (India)
LT Foods Ltd. (India)
Kohinoor Foods Limited (India)
Lundberg Family Farms (United States)
Hain Celestial Group (United States)
Kikkoman Corporation (Japan)
Sukoyaka Brown Rice (Japan)
TK Rice Mill and Ash (Thailand)
Asia Golden Rice Co., Ltd. (Thailand)
Amira Nature Foods Ltd. (United Arab Emirates)
Chandrika Group of Mills (India)
Agrocorp International Pte Ltd. (Singapore)
Capital Rice Group Co., Ltd. (Thailand)
SunFoods LLC (United States)
Tarbani Foods (Pakistan)
Brown Rice Key Market Trends:
In the recent years, consumers have increasingly turned to products that improve their overall physical health. Due to growing consumer awareness manufacturers are increasingly developing thin brown rice products. In addition, research and studies have shown that fermented white brown rice can be used as a functional food as it has been shown to have anti-diabetic properties. Increased investment in innovation and development of new brown rice-based products such as B. thin brown rice syrup and noodles is expected to drive the market growth in the coming years.
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Forward-Looking Insights
The Brown Rice Market is set to experience sustained growth, fueled by technological advancements, broader global market access, and rising industry demand. With the industry addressing emerging challenges and capitalizing on new opportunities, it is expected to drive innovation and play a pivotal role in advancing global health and economic progress.
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