‘Yellowstone’ Piped An Additional $730 Million In Tourism Dollars To Montana In 2021: Report

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By Richard It’s a 33-page report that is a must-read, arguably, for any fan of “Yellowstone.” Put together by a pair of researchers at the University of Montana, the report breaks down the massive impact the show has had on Montana tourism. The analysis estimates than in 2021, 2.1 million visitors were compelled to visit the state by the TV program featuring the fictional Dutton clan and spent a combined total of $730.1 million. When the researchers polled, in the fall of 2022, people who had visited Montana within the past three years, 19.3 percent said that “Yellowstone” influenced their vis…

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