Wix Studio: Revolutionizing Website Building for Agencies


The process of building a website, while essential in the digital age, can often be a complex and daunting task. It involves making crucial decisions about the platform you’ll use and then wrestling with the intricacies of bringing your creative vision to life, turning it into a functional web page. For those lacking coding expertise, this challenge can seem insurmountable. This is where Wix has truly shined, offering a user-friendly web-building experience that centers on the simplicity of drag-and-drop functionality. Notably, in our previous review, Wix’s DIY editor received a stellar 5-star rating, solidifying its reputation as the premier website builder for small businesses. However, Wix isn’t content to rest on its laurels. It has now unveiled a game-changing addition to its arsenal: Wix Studio. This innovative platform is tailored explicitly for agencies, promising to make website creation even more accessible and enjoyable.

We had the opportunity to sit down with Gali Erez, Head of Wix Studio, to gain insights into this exciting development. “After years of closely engaging with our valued Wix Partners and gaining a deep understanding of their unique needs, along with the dynamics of working with clients via Wix, we set out to consolidate our efforts into a single comprehensive platform,” shared Erez. “Our ultimate goal was not only to meet but to exceed their expectations by introducing a multitude of features they’ve been eagerly awaiting.” Wix Studio, with its enhanced functionality and user-friendly design, certainly appears poised to revolutionize the web-building landscape for agencies and designers.

Exploring the Cutting-Edge Features:

Wix Studio introduces an array of cutting-edge features, each designed to simplify the web-building process and enhance the final result.

One of the standout features within Wix Studio is the inclusion of code-free animations. With this functionality, users can breathe life into their web content by applying a wide range of preset animations. The result? Captivating and visually stunning effects that elevate the user experience. What’s truly impressive is the sheer variety of animations available, providing an extensive palette from which designers can draw inspiration. Whether it’s subtle transitions or eye-catching movements, Wix Studio empowers creators to bring their visions to life with ease.

For those well-versed in coding or those eager to delve into the world of CSS (Cascading Style Sheets), Wix Studio incorporates an integrated CSS editor. This feature allows designers to insert custom code directly into their projects, offering unparalleled creative freedom. As Erez points out, “It caters to both seasoned designers and individuals who relish the opportunity to experiment and explore the limitless possibilities of coding.”

However, Wix Studio isn’t limited to just novice or intermediate users. It also caters to expert coders by offering a professional coding environment. Users can open a separate code ID in another tab, providing a seamless transition for developers accustomed to working in their preferred coding environment. This thoughtful integration ensures that every user, regardless of their coding proficiency, can harness the full potential of Wix Studio.

But what if you have a clear vision for your website but lack the coding skills to bring it to life? Wix Studio has an ingenious solution. The platform features an AI tool designed to optimize site responsiveness. By selecting specific content and running the tool, users receive intelligent suggestions on how to enhance content responsiveness across different devices. This innovative approach enables designers to focus on aesthetics while Wix Studio automates the intricate process of ensuring that websites adapt seamlessly to various screens and resolutions.

One of the most significant breakthroughs in Wix Studio is its pixel-perfect design capabilities with automatic image scaling. Erez elaborated on the significance of this feature, stating, “This was a major milestone for us. Designers can channel their creative energies into crafting visually stunning designs, while Wix handles the complexities of ensuring pixel-perfect responsiveness across all devices.”

Another remarkable feature within Wix Studio is its client mode. This unique mode simplifies the process of sharing work with clients. Clients can access a simplified editing interface, allowing them to make specific changes, such as modifying colors or text, without the need for full editing access. This feature streamlines collaboration and enhances the overall client experience.


In our comprehensive Wix Studio demo, we were thoroughly impressed by the platform’s innovative features and user-friendly approach. It’s abundantly clear that Wix Studio has the potential to redefine website building, making it accessible and enjoyable for agencies and designers alike. With subscription plans starting at just £9 per month and the waitlist now open, the website-building landscape is poised for a transformative evolution. As we eagerly anticipate conducting a thorough review, it’s evident that Wix Studio is not just an upgrade but a leap forward in the world of web creation, empowering users to bring their digital visions to life effortlessly.