In the past two or three years, holographic technology has become popular in various industries, with product display and advertising as eye-catching tools. Holographic technology is a mid-air imaging system that suspends a three-dimensional picture in a real cabinet. People do not need to wear any polarized glasses, in no bondage can enjoy the 3D phantom stereo display effects, giving people an absolute visual impact, with a strong sense of depth.
AR has also been hot in the past two years, and AR is regarded as a hotkey to metaverse technology. While metaverse has no exact official definition, it is mainly related to the virtual world in which people may work and play, and AR is one way to access metaverse. AR terminal products are regarded as an important entrance to the metaverse, and also a technology integration in the field of mobile terminals and wearable devices. With the popularity of metaverse, AR will stack it with the real space in 2022 to fully realize the integration of virtual and real.
The Application of Holographic AR Technology in Digital Exhibition Hall Design
It is not hard to see that the application of AR is also accelerating. Nowadays, more and more enterprise exhibition halls use creative and interactive AR digital technology to bring a new visitor experience to visitors as much as possible. Among them, both the major upgrade of the original exhibition hall and the planning of the new exhibition hall are inseparable from the construction of the interactive exhibition hall, digital exhibition hall, and AR interactive exhibition hall. The digital application of holographic AR technology can bring more scenes from science fiction movies to the exhibition hall, making the design of the company’s exhibition hall richer and richer, and making the original visit process more and more interesting.
WIMI Hologram stimulates the digital upgrade of the traditional exhibition hall
With the development of science and technology, to make the exhibition hall can fully play the content of the display, a new digital exhibition hall has quietly changed the traditional way of display, and become gradually popular. The emergence of a new digital interactive AR exhibition hall of WIMI Hologram Cloud, Inc.(NASDAQ: WIMI), whether from the product display, or the user experience, has changed the visual and tactile interactive experience of the audience. The digital application of WIMI Hologram AR technology in the design of a digital exhibition hall is composed of a series of high-tech electronic equipment and AR technology software, with a multimedia exhibition hall with a full sense of science and technology. It will replace the traditional exhibition hall, and the new display mode is also the development direction of the future display industry.
It is reported that WIMI Hologram is a global leading AR high-tech enterprise, focusing on the digital multimedia field, and owns the institution WIMI Hologram Academy. WIMI provides services covering enterprise digital exhibition hall, industrial park exhibition hall, theme science, and technology museum, red theme hall, cultural museum, and other multimedia exhibition hall design integrated services. The new enterprise AR exhibition hall features video, interaction, virtual, sound, picture, and simulation, and visitors can be immersed in digital technology, around you. The advantage of this is that you can have a more relaxed and free understanding of the display content, and you can hold the significance of the content more thoroughly. The main display equipment includes interactive sand pool projection, interactive projection, virtual reality, augmented reality, wall projection, 360-degree large screen, holographic projection, etc., so that the overall atmosphere of the exhibition hall has a more sense of science and technology.
In addition, the digital application of WIMI Hologram AR has been extended to all walks of life in the digital exhibition hall, with the application fields: holographic shopping experience, holographic live broadcast, holographic press conference, holographic museum thematic exhibition, holographic online holographic exhibition application, and holographic IP commercial exhibition. For example, the advent of AR technology allows museum visitors to interact at both virtual and realistic levels. WIMI Hologram, through AR technology, extends the exhibition site to specific virtual areas, where viewers can see many scenes that do not exist in the real world but help understand the background of artifacts. It also avoids the risk of damage to cultural relics. The connection between augmented reality technology and the pavilion further stimulates people’s interest in understanding new things and makes the culture of the museum alive.
It has to be said that holographic technology is widely used in digital exhibition hall design, which makes the introduction of products and corporate image publicity convenient and cool. High-tech not only improves the grade of products but also deepens the impression of the product in the hearts of customers. The digital application of holographic AR technology enables high-quality portrait interaction to bring new communication ways and experiences, making the communication more real and at zero distance, spanning space and time. However, the AR high-quality portrait interaction scene puts forward higher requirements for information and communication systems, and at the same time, to let users enjoy the extreme immersive experience, it will be a big challenge for the digital deep interaction way.
To sum up, with the rapid rise of AR digital exhibition halls, there are more and more AR applications. It is believed that shortly, you can experience mature AR technology in various fields of life. With the continuous progress of technology, the global virtual reality market size has shown a trend of rapid growth. Whether it is AR or other new media technologies, technological innovation ultimately benefits the vast majority of consumers. In contrast, entrepreneurs are committed to always letting users get a more convenient and comfortable life through intelligent technology, which is the tacit consensus of all technology enterprises. I can’t wait to see this day come early.