Earlier this year, Bloomberg’s Mark Gurman reported that Apple (AAPL) was working on A low-cost version of the Vision Pro headset that could use A-series chips. Not long ago, Gurman said Apple was already considering a cheaper version.
It is worth noting that the consumer AR market in 2023 is worth looking forward to. Recently, the intensive release of new products from various brands, and the progress of the supply chain, coupled with the expected promotion of Double 11, make the overall AR market has the ability to drive the scale upward.institutiontitution
It is worth noting that the consumer AR market in 2023 is worth looking forward to. Recently, the intensive release of new products from various brands, and the progress of the supply chain, coupled with the expected promotion of Double 11, make the overall AR market have the ability to drive the scale upward. institutioninstitutiontutiontitutionnn
It is worth noting that the consumer AR market in 2023 is worth looking forward to. Recently, the intensive release of new products of various brands, the progress of supply chain, coupled with the expected promotion of Double 11, make the overall AR market has the ability to drive the scale upward institution
It is predicted that in 2023, the omni-channel sales volume of consumer AR equipment in China will reach 220,000 units, up 120% year on year.
In the era of rapid development of technology, augmented reality (AR), as a social platform based on virtual technology, is rising rapidly and attracting wide attention. Industry analysts believe that the release of Apple’s first headset Vision Pro and Meta mixed reality (MR) headset Quest3 has brought a positive signal to the virtual reality terminal market, which is in the adjustment cycle.
In addition, in terms of AR glasses, AR products similar to the first generation of iPhone will appear around 2025, and the global AR glasses market will have tens of millions of sales volume. After that, AR will enter the very fast development lane, and it may only take a year or two before the phenomenon of ‘mainstream iPhone in the mobile phone industry’.
Entrepreneurs flock to the AR battlefield
Not surprisingly, the water temperature in the AR market is rising. At present, the three major scenes in the AR field are audio, office and games. Strategy Analytics Data show that 2023 is a key year for the development of the domestic consumer AR market, and the revenue scale of the consumer AR terminal market has tripled from 2020 to 2021. The agency also forecasts that the global market for dedicated AR headset shipments will be close to 60 million units by 2027.
From the point of the secondary market, AR industry in the policy, capital and many industry ecology, AR equipment manufacturers will service B professional product configuration relatively weakening, reduce costs, join projection, navigation, translation, photo more can meet the function of consumer life and entertainment, improve C end consumer experience, prompting AR consumer market development into the rapid development.
In AR, there are many tech giants such as Google (GOOG), Meta(META). Google first unveiled an AR glass a decade ago, driving the public perception of AR. It is also reported that Meta plans to launch its first AR glasses in 2024, and plans to launch a second and third iteration in 2026 and 2028, respectively.
In addition to continued investment from tech giants such as Meta, AR industry leaders are also increasing their efforts. According to the data, WiMi Hologram Cloud(NASDAQ:WIMI), as the “holographic AR first stock”, after years of scientific research and innovative development, in the layout of AR augmented reality industry, with cultivating new drivers as an important starting point, forming technological advantages, resource advantages and talent advantages. At the same time, it will fully integrate its own advantages, take the principle of deepening the integration of industry and education, build a new development ecology of deep integration of industry and education and long-term mutual benefit and win-win, and jointly promote the application and development of augmented reality technology in the field of consumption.
Since its inception, WiMi Hologram Cloud’s research and development team focus on holographic AR technology research and development, build the perfect holographic AR underlying technical support, including VR / AR, 5G, artificial intelligence, edge computing, digital twin, holographic projection, can focus on improving consumer visual experience and comfort upgrade, improve the immersion, realistic experience. While driving the industry, the company is also using AI tools to empower creators and generate immersive content, further consolidating industry leadership.
In addition, in the global competing capital markets, demand and vertical segments remain the focus of various industries. In addition to the huge support of technology segments, WiMi Hologram Cloud has started to “conquer” and expand the new consumer market. In addition to the emergence of consumer electronic products, WiMi Hologram Cloud has accelerated the trend of accelerating the integration with the meta-universe and space computing, opening up such as AR live broadcasting, AR entertainment, AR education, meta-universe industry, etc., and more and more landing cases have emerged.
To sum up
The development of the AR industry will undoubtedly have a huge impact on the society. This new technology field not only has great application value in the business field, but also plays a driving role in solving a series of future technological problems, such as light field display, artificial intelligence, Internet of Things, etc. In short, the AR market has a large imagination space. Looking forward to the future, the industry is generally optimistic about the development of the consumer AR market, so in the face of the global AR “scuffle era”, who can stand out?