WiMi Hologram Cloud (NASDAQ: WIMI) Builds a Complete Application Ecosystem for Virtual Shopping

According to a new report from Snap Inc., Publicis Media, and market research consultancy Alter Agents, AR shopping tools will be able to more clearly guide consumers in their shopping. Snapchat surveyed 4,028 shoppers under the age of 50, and the results of the study show that many consumers see AR as “the future of shopping”.

 

The virtualized experience will have a significant impact on apparel sales, with 74 percent of respondents saying they are more likely to buy apparel based on the AR experience and 70 percent saying AR may influence them to buy more retail products across the board. the Snap Inc. study concluded that the AR e-commerce market will be as large as $1.2 trillion by 2030 as it ” is quickly becoming a required solution for every brand’s omnichannel rollout.”

AR 是什麼意思?深度解析AR 定義、AR 應用場景及玩法- AR PLAZA

AR redefines online shopping

In layman’s terms, AR is a technological tool that is not only valuable in its own right but is used to empower other industries to create value. The perception of the real world is primarily visual, which requires visual perception to help access information through images and video feedback. Perception and understanding of the physical world environment are achieved through visual analysis.

 

Today, AR is redefining e-commerce and making the shopping experience easier for people. The technology transforms the real environment through virtual augmentation, allowing customers to experience virtual representations of products. AR enables the public to view and inspect product features without having to walk into a store. This presents a personalized visualization of the product in the comfort of your home or any location. This also makes it easier to customize certain elements to your liking, such as size, color, or design.

 

It is worth mentioning that with the help of AR, potential consumers can try out products through digital services. The iOS version of the Amazon app is now available with an AR shoe fitting feature that supports shoe brands such as New Balance, Adidas, and Reebok. When experiencing the virtual shoe fitting feature, users need to point the camera at their feet and then view the appearance of the shoes from different angles. This is not the first time that Amazon has launched an AR feature. Certain products such as glasses and custom T-shirts in the current “Amazon” app also already support the AR try-on function.

 

It is reported that Snap held the 2022 Global Eco-Partner Conference China Special this year, releasing a series of updates around Snapchat users, AR technology, AR shopping, and game ecology. According to the introduction, the Snapchat AR shopping experience has been upgraded again. The newly opened Dress Up interface in Snapchat is a separate portal for AR shopping, where users can search, discover and share AR try-on filters.

 

Walmart has launched a new AR feature for its Walmart app, designed to make shopping easier for customers. Users click to enable the Walmart app AR “View Space” interface feature and follow the steps to turn on their phone’s camera to view the products in the space, not only that, but users can also freely switch the size of the product to see if it fits their environment.

AR Applications | SLAM Camera | OMNIVISION

WiMi Empowers AR Shopping App

  • commerce stores offer 3D interactive models of products so that the user’s online shopping experience is as close to reality as possible. Recently, major companies are facing the challenge of internal drive and external boundary expansion in two dimensions. Companies need to grow by constantly innovating, and breaking circles across borders through new technologies to find bigger markets. WiMi Hologram Cloud (NASDAQ: WIMI), which has taken off in the AR track, is no exception.

 

Public information shows that WiMi focuses on multiple aspects of holographic AR technology, and is a holographic cloud integrated technology solution provider. In the industry’s ups and downs, it has gradually found its route to provide products and technical solutions for vertical industry scenarios, such as industry, education, advertising, tourism, etc. As an industry leader, WiMi has been highly concerned with industry development and industry research.

 

At present, WiMi’s holographic AR e-commerce scenario application can provide technical support for consumers, and users can use AR to virtually try on clothes so that they can see the effect of the upper body without dressing up and realize the “virtual purchase” experience. At the same time, through the accumulation and upgrading of data, we can understand user preferences and provide “tailor-made” user services. Based on AR visualization technology ‘will become the new standard of e-commerce’, these will be the future scenario-based e-commerce application trends.

 

When the holographic AR scenario-based application, the consumer purchases products directly into the future use of the scene, so that the buyer directly sees the effect, is an opportunity to subvert the current traditional transaction model of e-commerce. The deployment of AR shopping is highly consistent with the operational capability, business scope, and goals of WiMi. Therefore, to maintain rapid growth, WiMi has taken the initiative to cater to the general trend.

 

Summary

In the long run, AR commerce not only drives sales but may also be a key solution to one of the e-commerce industry’s biggest pain points: returns. Survey data from Snap, Publicis, and Alter Agent shows that AR e-commerce has increased consumer confidence in online shopping by 80%.

 

In addition, the new crown pandemic has hit retail stores, forcing them to close, but when most stores reopen, shoppers are still unable to try on clothes and products in person. AR, on the other hand, enables users to view and inspect product features without having to walk into a store, which saves time and allows for a seamless shopping trip. In the coming years, expect AR to play an integral role in the online shopping experience for many more people.