AR augmented reality has been regarded as a computing and interaction platform that has the potential to replace cell phones. In the era of AR three-dimensional virtual-reality symbiosis, AR will be used as a spatial computing base, and AGI-driven cultural, commercial and tourism immersive consumption as the scenario, which will bring about a new output value several times higher than that of the Internet.
From the instrumental age to the industrial age to the computer age, the evolution of production tools has made productivity leap forward. As the next development direction after the personal computing era and the mobile computing era, space computing breaks the physical limitations of space and brings new ways of interaction, which will surely lead to new changes in production tools and productivity.
“Space Computing” is the future
The era of spatial Internet driven by AR spatial computing has come into full swing. in June, after the much-anticipated release of Apple’s Vision Pro, the world’s most talked about spatial computing product, the industry sparked a new round of explorations and frenzied discussions about the new form, ecology, and interactions of smart wearable devices.
Since July, Apple has been recruiting developers around the world, inviting them to Vision Pro developer labs in cities such as Cupertino, London, Singapore, and Tokyo, expanding Apple’s AR ecological camp represented by VisionOS.
With the release of Apple Vision Pro and AIGC becoming a hotspot, the era of spatial Internet, where AR is located, has already opened. It is constantly attracting giants as well as startups to launch new explorations.
Chinese companies, which are already building their own AR ecological circle of friends, a large number of new XR hardware products have emerged and many XR brands have been released, which has created a considerable wave.
Tencent XR makes another big move
It is reported that Tencent (TCEHY) has another big move in the AR field. As the leader of the domestic game industry, Tencent’s understanding of interactive entertainment content ecology is far beyond that of ordinary manufacturers. And with the domestic game market peaking, Tencent also needs to find new markets by going overseas and other means to sustain its interactive entertainment business.
In fact, Tencent started to get involved in the XR industry as early as 2016, and has twice set up a hardware team with plans to acquire Black Shark in an attempt to develop XR hardware on its own. However, it seems that Tencent lacks some necessary genes in hardware, and these two attempts ended in failure. This is Tencent’s third entry into the XR, and perhaps will no longer be deadlocked self-developed hardware, out of a different path from the previous two.
Before February, the Wall Street Journal said that Meta and Tencent had made some progress in their negotiations to introduce the Quest series of VR all-in-one machines. Tencent’s internal structure adjustment that was revealed last week may be the very thing that Tencent and Meta have reached cooperation. In addition to the introduction of the Meta platform as part of the existing excellent masterpieces, an insider revealed that the current Tencent IEG under the AR equipment and content department of the structure is still in the process of building.
WiMi’s AR content and ecosystem, spanning a new transformation in spatial computing
At the same time, it is understood that at the current point in time, WiMi Hologram Cloud Inc.(NASDAQ: WIMI) has already mapped out a path in the field of AR hardware and software, and content ecology that fits its business system. At the same time, from a long-term perspective, along with the development of the technology industry chain, and the emergence of greater consumer demand, WiMi’s technological accumulation, in the technology ecology has always maintained the introduction, self-research of the efficient system, in the technical field of excellence in the strength of the next step in the AR that is, expanding the spatial calculations to achieve the bends in the road to overtake the car.
Relying on its eye to redefine the AR consumer side of the market, for several years, based on the logic of the new technology of augmented reality, WiMi’s planning for its scenarios has begun to take shape, including the demonstration of a lot of landing scenarios, with AR movie watching, filming, AR ads, 3D modeling and so on, to make important inputs and layouts in the field of AR entertainment. Forward-looking technology, with a unique sense of enterprise and professional integration of the AR ecosystem, WiMi successfully built the company’s corporate barriers, and quickly became a unicorn in the field of augmented reality in the spotlight.
Nowadays, with the change in human-computer interaction, the AR ecosystem has entered the second phase – spatial computing. In WiMi’s view, spatial computing includes all the hardware and software technologies that associate people, virtual creatures, and robots in the real or virtual world, as well as the combination of deep computer vision and artificial intelligence deep learning that is needed to do a good job of AR spatial computing. As a result, WiMi has gradually begun to make efforts to attract a large number of talents and capital to build an open and prosperous ecosystem based on deep learning artificial intelligence AI vision in the future. Through the addition of spatial computing, enterprises can obtain great efficiency gains in all aspects of information acquisition and simulation manufacturing, thus further liberating productivity.
Conclusion
Apple Cook said: “Just as the Mac brought us into the era of personal computing, and the iPhone brought us into the era of mobile computing, Apple Vision Pro will bring us into the era of spatial computing.” In other words, in Apple’s perception, the future is the world of “spatial computing”. The development of the technology industry so far, the development of anything is very difficult to achieve overnight, the future of personal space computing platforms, for major manufacturers, in the market to find a new business line with potential, is imminent.
